\nT\u1eeb bao \u0111\u1eddi nay, ng\u00e0nh b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m \u1edf Vi\u1ec7t Nam v\u1eabn quen l\u1ed1i t\u01b0 duy b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u00f3 l\u00e0 \u201cB\u00e1n th\u1ee9 kh\u00e1ch h\u00e0ng c\u1ea7n\u201d m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng, \u0111i\u1ec1u quan tr\u1ecdng cho m\u1ed9t qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i, mua b\u00e1n \u0111\u00f3 l\u00e0 t\u1ea1o ra \u0111\u01b0\u1ee3c ni\u1ec1m tin, s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. M\u00e0 trong c\u00e1i th\u1eddi k\u1ef3 m\u00e0 \u0111\u00e2u \u0111\u00e2u c\u0169ng b\u00e1n c\u00f9ng m\u1ed9t lo\u1ea1i thu\u1ed1c, gi\u00e1 c\u1ea3 ch\u1ec9 ch\u00eanh nhau v\u00e0i \u0111\u1ed3ng, anh c\u00f3 th\u00ec t\u00f4i c\u0169ng c\u00f3, \u0111i\u1ec1u t\u1ea1o ra s\u1ef1 kh\u00e1c nhau gi\u1eefa TTPP thu\u1ed1c c\u1ee7a Vimedimex v\u1edbi Nh\u00e0 thu\u1ed1c \u0111\u1ed1i ph\u01b0\u01a1ng l\u00e0 \u1edf ch\u00ednh th\u00e1i \u0111\u1ed9, ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau qu\u00e1 tr\u00ecnh mua b\u00e1n. B\u1edfi khi n\u1ec1n kinh t\u1ebf ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n c\u0169ng t\u0103ng cao th\u00ec vi\u1ec7c h\u1ecd b\u1ecf ti\u1ec1n ra mua m\u1ed9t m\u1eb7t h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 mua gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u00e0 c\u00f2n l\u00e0 mua th\u00e1i \u0111\u1ed9, cung c\u00e1ch ph\u1ee5c v\u1ee5. Do v\u1eady, NVCSKH ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c m\u00ecnh th\u1ef1c s\u1ef1 l\u00e0 Th\u01b0\u1ee3ng \u0111\u1ebf, \u0111\u1ec3 t\u1eeb \u0111\u1ea5y n\u00edu ch\u00e2n h\u1ecd quay l\u1ea1i v\u1edbi TTPP thu\u1ed1c.
\nI. Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng chu\u1ed7i TTPP thu\u1ed1c c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c nh\u00e0 thu\u1ed1c
\n1. \u0110\u1ed1i v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb, b\u00e1n l\u1ebb online
\nTh\u1ee9 nh\u1ea5t, \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 \u0111\u1ed9i ng\u0169 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi TTPP thu\u1ed1c. \u0110\u1ed9i ng\u0169 n\u00e0y kh\u00f4ng nh\u1eefng ph\u1ea3i v\u1eefng v\u1ec1 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n m\u00e0 c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u00e1c phong giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. M\u1ecdi s\u1ef1 chu\u1ea9n m\u1ef1c trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i gi\u1eefa nh\u00e2n vi\u00ean \u2013 kh\u00e1ch h\u00e0ng \u0111\u1ec1u s\u1ebd t\u1ea1o ra thi\u1ec7n c\u1ea3m b\u01b0\u1edbc \u0111\u1ea7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 d\u1ea7n d\u1ea7n khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng v\u00e0o TTPP thu\u1ed1c. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao hi\u1ec7n gi\u1edd TTPP thu\u1ed1c \u01b0u ti\u00ean vi\u1ec7c tuy\u1ec3n D\u01b0\u1ee3c s\u0129 \u0110\u1ea1i H\u1ecdc l\u00e0m D\u01b0\u1ee3c s\u0129 c\u1ed9ng \u0111\u1ed3ng.
\nTh\u1ee9 hai, \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nh\u01b0 \u0111\u00e3 n\u00f3i \u0111\u00e2y ch\u00ednh l\u00e0 l\u00e1 b\u00e0i ch\u1ee7 l\u1ef1c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa TTPP thu\u1ed1c v\u1edbi \u0111\u1ed1i th\u1ee7. Sau khi k\u1ebft th\u00fac qu\u00e1 tr\u00ecnh mua b\u00e1n, NVCSKH ph\u1ea3i ti\u1ebfp t\u1ee5c duy tr\u00ec s\u1ee3i d\u00e2y li\u00ean k\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi TTPP thu\u1ed1c b\u1eb1ng ch\u00ednh nh\u1eefng ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng xuy\u00ean kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi TTPP thu\u1ed1c, gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn thu\u1ed1c sau khi mua t\u1ea1i TTPP th\u00f4ng qua h\u1ec7 th\u1ed1ng telephone, online hay h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n vi\u1ec7c mua h\u00e0ng qua m\u1ea1ng.
\nTh\u1ee9 ba, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0o qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, trong th\u1eddi \u0111\u1ea1i 4.0 n\u00e0y vi\u1ec7c \u0111\u01b0a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0o c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd \u0111\u00e3 l\u00e0 1 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. N\u00f3 t\u1ea1o ra \u0111\u01b0\u1ee3c t\u00ednh minh b\u1ea1ch, gi\u1ea3m thi\u1ebfu s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o con ng\u01b0\u1eddi, c\u00f4ng t\u00e1c th\u1ee7 c\u00f4ng ki\u1ec3m k\u00ea h\u00e0ng h\u00f3a nh\u01b0 x\u01b0a. T\u1eeb \u0111\u1ea5y mang \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a TTPP thu\u1ed1c, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y an t\u00e2m m\u1ed7i khi \u0111\u1ebfn .
\nNgo\u00e0i ra c\u00f2n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0:
\n\u2013 K\u1ebft h\u1ee3p chu\u1ed7i nh\u00e0 thu\u1ed1c v\u1edbi b\u00e1ch h\u00f3a. \u0110\u00e2y c\u00f3 th\u1ec3 n\u00f3i l\u00e0 xu h\u01b0\u1edbng m\u00e0 nhi\u1ec1u n\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u1ec1 l\u0129nh v\u1ef1c D\u01b0\u1ee3c ph\u1ea9m \u0111ang l\u00e0m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1. Vi\u1ec7c k\u1ebft h\u1ee3p thu\u1ed1c v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng s\u1ebd gi\u00fap ta n\u00edu ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0a cho h\u1ecd nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn k\u00e8m theo khi mua s\u1eafm. Gi\u1ea3 d\u1ee5 nh\u01b0 khi kh\u00e1ch h\u00e0ng mua thu\u1ed1c li\u00ean quan \u0111\u1ebfn b\u1ec7nh v\u1ec1 r\u0103ng ni\u1ebfu th\u00ec h\u1ecd th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng ph\u1ea3i thay \u0111\u1ed5i c\u00e1c d\u1ee5ng c\u1ee5 v\u1ec7 sinh v\u00f9ng mi\u1ec7ng nh\u01b0 b\u00e0n ch\u1ea3i, kem \u0111\u00e1nh r\u0103ng, n\u01b0\u1edbc s\u00fac mi\u1ec7ng ,\u2026 do \u0111\u00f3 vi\u1ec7c khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y ch\u1ec9 c\u1ea7n \u0111\u1ebfn m\u1ed9t n\u01a1i m\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ecdi nhu c\u1ea7u c\u1ea5p thi\u1ebft c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng t\u1ea1o ra s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi TTPP thu\u1ed1c.
\n\u2013 \u0110\u1ea9y m\u1ea1nh c\u00f4ng t\u00e1c Marketing Chu\u1ed7i TTPP thu\u1ed1c, \u0111\u01b0a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. B\u1edfi trong v\u00f4 s\u1ed1 s\u1ef1 l\u1ef1a ch\u1ecdn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi nh\u00e3n h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 h\u00ecnh \u1ea3nh nhi\u1ec1u nh\u1ea5t hay c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang. Do v\u1eady, vi\u1ec7c t\u1ea1o ra nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eb1m gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 h\u00ecnh \u1ea3nh Chu\u1ed7i TTPP thu\u1ed1c c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t l\u00e1 b\u00e0i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a Chu\u1ed7i TTPP thu\u1ed1c c\u1ee7a Vimedimex c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t n\u00e0y.
\n2. \u0110\u1ed1i v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i b\u00e1n bu\u00f4n, b\u00e1n bu\u00f4n online
\nTrung b\u00ecnh, c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn tr\u00ean th\u1ebf gi\u1edbi d\u00e0nh ra t\u1edbi 13% doanh thu c\u1ee7a m\u00ecnh cho c\u00f4ng t\u00e1c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, trong \u0111\u00f3, 5% \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp cho cho c\u00f4ng t\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 \u0111\u1ea3m b\u1ea3o cho m\u1ee9c t\u0103ng doanh thu trung b\u00ecnh 22% c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn \u1edf M\u1ef9 v\u00e0 18% \u1edf ch\u00e2u \u00c2u.
\nC\u00f9ng l\u00fac, c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea3i ch\u0103m s\u00f3c c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ea7u cu\u1ed1i (end-buyer) v\u00e0 c\u00e1c \u201c\u0111i\u1ec3m ti\u1ebfp x\u00fac\u201d c\u1ee7a m\u00ecnh, v\u1ed1n l\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung gian nh\u01b0 b\u00e1c s\u0129 v\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean. Kh\u00e1c v\u1edbi c\u00e1c ng\u00e0nh ph\u00e2n ph\u1ed1i kh\u00e1c, vi\u1ec7c doanh s\u1ed1 b\u00e1n thu\u1ed1c t\u0103ng hay gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ea3 hai \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y: ng\u01b0\u1eddi b\u1ec7nh c\u00f3 l\u1ef1a ch\u1ecdn thu\u1ed1c c\u1ee7a h\u00e3ng; v\u00e0 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ho\u1eb7c b\u00e1c s\u0129 c\u00f3 \u01b0u ti\u00ean g\u1ee3i \u00fd ho\u1eb7c ch\u1ec9 \u0111\u1ecbnh thu\u1ed1c n\u00e0y cho ng\u01b0\u1eddi b\u1ec7nh.
\nV\u1edbi TTPP d\u01b0\u1ee3c ph\u1ea9m, danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00ean \u0111\u1ebfn b\u1ea3y tr\u0103m lo\u1ea1i, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c h\u00e0ng ng\u00e0n nh\u00e2n vi\u00ean ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u01b0a m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin r\u1ea5t l\u1edbn \u0111\u1ebfn v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung gian. V\u1edbi m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin nh\u01b0 th\u1ebf, d\u01b0\u1eddng nh\u01b0 m\u1ed9t t\u1ed5ng \u0111\u00e0i t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 ri\u00eang cho c\u00e1c TTPP d\u01b0\u1ee3c ph\u1ea9m l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.
\nV\u1edbi m\u1ed9t quy tr\u00ecnh th\u00f4ng th\u01b0\u1eddng, m\u1ed7i ng\u00e0y, m\u1ed9t NVCSKH c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ho\u1eb7c li\u00ean l\u1ea1c v\u1edbi t\u1ed1i \u0111a 12 \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1,2, b\u1edfi sau m\u1ed7i cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i l\u00e0 h\u00e0ng lo\u1ea1t c\u00f4ng vi\u1ec7c r\u1ea5t ph\u1ee9c t\u1ea1p li\u00ean quan \u0111\u1ebfn vi\u1ec7c ghi l\u1ea1i v\u00e0 nh\u1eadp li\u1ec7u c\u00e1c th\u00f4ng tin nh\u00e0 thu\u1ed1c, th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ea7n chuy\u1ec3n cho nh\u00e0 thu\u1ed1c \u0111\u00f3, t\u00ednh to\u00e1n, nh\u1eadn chuy\u1ec3n ti\u1ec1n\u2026V\u1edbi c\u00e1c ph\u00e9p t\u00ednh r\u1ea5t \u0111\u01a1n gi\u1ea3n, vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch \u0111\u01a1n l\u1ebb h\u1ea7u nh\u01b0 kh\u00f4ng mang l\u1ea1i \u0111\u1ed9 ph\u1ee7 t\u00edch c\u1ef1c.
\n\u0110\u00f3 ch\u00ednh l\u00e0 l\u00ed do ra \u0111\u1eddi c\u1ee7a m\u00f4 h\u00ecnh TTPP d\u01b0\u1ee3c ph\u1ea9m Vimedimex \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i 63 t\u1ec9nh th\u00e0nh tr\u00ean c\u01a1 s\u1edf \u1ee9ng d\u1ee5ng ph\u1ea7m m\u1ec1m Oracle MobiWork DMS cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n bu\u00f4n online. C\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1 (l\u00e0 c\u00e1c C\u00f4ng ty d\u01b0\u1ee3c, B\u1ec7nh vi\u1ec7n tuy\u1ebfn huy\u1ec7n, tuy\u1ebfn t\u1ec9nh) v\u00e0 \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 2 (l\u00e0 c\u00e1c nh\u00e0 thu\u1ed1c, ph\u00f2ng kh\u00e1m, Trung t\u00e2m y t\u1ebf tr\u1ea1m x\u00e1 tuy\u1ebfn t\u1ec9nh, huy\u1ec7n) \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nhi\u1ec3u \u01b0u \u0111\u00e3i do ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng mang l\u1ea1i. \u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1,2 l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb, l\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
\nMobiWork DMS l\u00e0 gi\u1ea3i ph\u00e1p chuy\u00ean bi\u1ec7t, \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nghi\u1ec7p v\u1ee5 qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a TTPP thu\u1ed1c tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y. V\u1edbi MobiWork DMS, Vimedimex c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng Trung t\u00e2m ph\u00e2n ph\u1ed1i t\u1ea1i 63 t\u1ec9nh th\u00e0nh, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng TDV\/NVKD ngo\u00e0i th\u1ecb tr\u01b0\u1eddng.
\nKhi c\u00e1c \u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1,2 c\u00f3 nhu c\u1ea7u mua h\u00e0ng, th\u00f4ng qua ph\u1ea7n m\u1ec1m Oracle netsuite v\u00e0 MobiWork DMS, \u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1,2 t\u1ea1o \u0111\u01a1n h\u00e0ng \u0111i\u1ec7n t\u1eed g\u1eedi v\u1ec1 Trung t\u00e2m ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m Vimedimex \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a igaret.com th\u1ef1c hi\u1ec7n k\u1ebft n\u1ed1i c\u1ed5ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn cho \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1,2 \u0111\u1ec3 thanh to\u00e1n \u0111\u01a1n h\u00e0ng, xu\u1ea5t h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed cho \u0111\u1ea1i l\u00fd c\u1ea5p 1,2 mua h\u00e0ng, chuy\u1ec3n \u0111\u01a1n h\u00e0ng v\u1ec1 kho \u0111\u00f3ng g\u00f3i v\u00e0 th\u1ef1c hi\u1ec7n v\u1eadn chuy\u1ec3n, giao nh\u1eadn t\u1edbi tay kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh th\u1ef1c hi\u1ec7n c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng \u0111\u00e3 th\u00e0nh c\u00f4ng.
\nT\u1ea5t c\u1ea3 s\u1ef1 phi\u1ec1n ph\u1ee9c c\u1ee7a vi\u1ec7c g\u1ecdi ra \u0111\u01b0\u1ee3c TTPP thu\u1ed1c gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 th\u00edch h\u1ee3p. Qu\u00e1 tr\u00ecnh g\u1ecdi ra theo danh s\u00e1ch nh\u00e0 thu\u1ed1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng tr\u00ean m\u1ed9t ph\u1ea7n m\u1ec1m ph\u00e2n b\u1ed5 cu\u1ed9c g\u1ecdi c\u00f9ng m\u1ed9t m\u00e0n h\u00ecnh th\u00f4ng minh gi\u00fap Fangage c\u00f3 s\u1eb5n m\u1ecdi th\u00f4ng tin v\u1ec1 cu\u1ed9c g\u1ecdi ngay khi kh\u00e1ch h\u00e0ng b\u1eaft m\u00e1y. Sau khi k\u1ebft th\u00fac cu\u1ed9c g\u1ecdi, h\u1ec7 th\u1ed1ng CRM s\u1ebd ghi l\u1ea1i m\u1ecdi th\u00f4ng tin c\u1ea7n bi\u1ebft v\u1ec1 nh\u00e0 thu\u1ed1c c\u00f9ng c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd, sau \u0111\u00f3 \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n v\u00e0o h\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u1eb7t h\u00e0ng\u2026
\nV\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c vi\u1ebft ri\u00eang v\u1edbi c\u00e1c \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh D\u01b0\u1ee3c Vi\u1ec7t Nam, c\u00f9ng v\u1edbi k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean nghi\u1ec7p c\u1ee7a c\u00e1c \u0111i\u1ec7n tho\u1ea1i vi\u00ean, m\u1ed7i ng\u00e0y TTPP thu\u1ed1c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1i \u0111a 3000 cu\u1ed9c g\u1ecdi ch\u00e0o h\u00e0ng, trong khi v\u1eabn duy tr\u00ec \u1ed5n \u0111\u1ecbnh c\u00e1c v\u1ecb tr\u00ed t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng.
\nII. K\u1ebf ho\u1ea1ch tri\u1ec3n khai
\n1. V\u1ec1 nh\u00e2n s\u1ef1
\n1.1 Tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean Telesale t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\n\u2013 \u0110\u1ed1i v\u1edbi TTPP t\u1ea1i 63 t\u1ec9nh: tuy\u1ec3n d\u1ee5ng 05 nh\u00e2n vi\u00ean NVCSKH t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\n\u2013 \u0110\u1ed1i v\u1edbi Si\u00eau th\u1ecb thu\u1ed1c mini t\u1ea1i tuy\u1ebfn huy\u1ec7n: tuy\u1ec3n d\u1ee5ng 03 NVCSKH t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.
\n1.2 M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean Telesale t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\na) quy\u1ec1n l\u1ee3i
\n\u2013 L\u01b0\u01a1ng = L\u01b0\u01a1ng c\u1ee9ng (6tr) + th\u01b0\u1edfng (ng\u00e0y, tu\u1ea7n, th\u00e1ng) => trung b\u00ecnh 8tr\/th\u00e1ng.
\n\u2013 \u0110\u01b0\u1ee3c h\u01b0\u1edfng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c quy\u1ec1n l\u1ee3i c\u1ee7a nh\u00e2n vi\u00ean theo quy \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty (BHXH, H\u0110L\u0110, l\u01b0\u01a1ng, th\u01b0\u1edfng, li\u00ean hoan h\u00e0ng th\u00e1ng, du l\u1ecbch \u0111\u1ecbnh k\u1ef3,\u2026)
\nb) M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c
\n\u2013 Tr\u1ea3 l\u1eddi, ch\u0103m s\u00f3c, g\u1ecdi \u0111i\u1ec7n t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o c\u1ee7a TTPP (Google, ZALO, facebook, website, CEO, youtobe,\u2026).
\n\u2013 Nh\u1eadn oder \u0111\u01a1n h\u00e0ng tr\u00ean Fangage.
\n\u2013 \u0110i\u1ec7n tho\u1ea1i \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026.
\n\u2013 T\u01b0 v\u1ea5n, th\u01b0\u01a1ng th\u1ea3o, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a TTPP thu\u1ed1c Vimedimex.
\n\u2013 Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u0169 \u0111\u1ec3 gia t\u0103ng doanh thu v\u00e0 s\u1ea3n ph\u1ea9m.
\n\u2013 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong v\u00e0 sau khi mua h\u00e0ng, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. Theo d\u00f5i v\u1ec1 li\u1ec1u d\u00f9ng, t\u00e1c d\u1ee5ng, hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c ph\u1ea3n \u1ee9ng ADR (n\u1ebfu c\u00f3) khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a TTPP thu\u1ed1c Vimedimex.
\nGiao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau.
\n\u2013 Nh\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng.
\n\u2013 X\u1eed l\u00fd \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, bi\u1ec3u m\u1eabu, \u1ee9ng d\u1ee5ng v\u00e0 y\u00eau c\u1ea7u.
\n\u2013 Giao ti\u1ebfp v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p khi c\u1ea7n thi\u1ebft.
\n\u2013 Cung c\u1ea5p th\u00f4ng tin ph\u1ea3n h\u1ed3i v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.
\n\u2013 Qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m c\u00e1c \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u01a1 s\u1edf.
\n\u2013 \u0110\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p.
\n\u2013 Qu\u1ea3n l\u00fd th\u00f4ng tin v\u1ec1 doanh s\u1ed1, ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a TTPP thu\u1ed1c. C\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c.
\n1.3 K\u1ef9 n\u0103ng c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p
\na) K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u, n\u1eafm b\u1eaft th\u00f4ng tin t\u1ed1t
\nNghi\u00ean c\u1ee9u, n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay kh\u00e1ch h\u00e0ng c\u1ee7a TTPP d\u01b0\u1ee3c l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng. Khi t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng m\u00e0 NVCSKH kh\u00f4ng hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m th\u00ec kh\u00f4ng th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho h\u1ecd. Nh\u00e2n vi\u00ean Telesale c\u1ea7n n\u1eafm b\u1eaft th\u00f4ng tin k\u1ecbp th\u1eddi v\u00e0 t\u01b0 v\u1ea5n ch\u00ednh x\u00e1c cho kh\u00e1ch h\u00e0ng c\u1ee7a TTPP thu\u1ed1c.
\nb) Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf
\nD\u00f9 trong b\u1ea5t k\u1ef3 ho\u00e0n c\u1ea3nh n\u00e0o NVCSKH h\u00e3y lu\u00f4n nh\u1edb \u201ckh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d, nh\u01b0 v\u1eady NVCSKH m\u1edbi kh\u00f4ng b\u1ecb ph\u1ea1m sai l\u1ea7m khi g\u1eb7p ph\u1ea3i nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh. H\u00e3y nh\u1edb vi\u1ec7c l\u00e0m c\u1ee7a NVCSKH l\u00e0 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi kh\u00e1c, v\u00ec v\u1eady, h\u00e3y lu\u00f4n bi\u1ebft n\u00f3i xin l\u1ed7i v\u00e0 kh\u1eafc ph\u1ee5c l\u1ed7i. N\u1ebfu l\u1ed7i \u0111\u00f3 l\u00e0 c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng \u0111\u1eebng \u0111\u1ed7 l\u1ed7i cho h\u1ecd, m\u00e0 h\u00e3y t\u1eeb t\u1ed1n gi\u1ea3i th\u00edch \u0111\u1ec3 h\u1ecd hi\u1ec3u, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c cho m\u00ecnh quy\u1ec1n ng\u1ed3i l\u00ean \u0111\u1ea7u kh\u00e1ch h\u00e0ng v\u1edbi suy ngh\u0129: \u201cAnh\/ch\u1ecb c\u1ea7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a t\u00f4i ch\u1ee9 t\u00f4i kh\u00f4ng c\u1ea7n anh\/ch\u1ecb\u201d.
\nc) L\u1eafng nghe c\u1ea9n th\u1eadn v\u00e0 tr\u1ea3 l\u1eddi nhanh c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng
\nN\u1ebfu hi\u1ec3u r\u00f5 \u0111\u1ecbnh ngh\u0129a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, ch\u1eafc ch\u1eafn NVCSKH s\u1ebd hi\u1ec3u l\u1eafng nghe l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 h\u1ebft s\u1ee9c quan tr\u1ecdng. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed7i l\u1eddi n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c NVCSKH nghe c\u1ea9n th\u1eadn \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang c\u1ea7n g\u00ec, h\u1ecd h\u00e0i l\u00f2ng hay kh\u00f4ng h\u00e0i l\u00f2ng \u0111i\u1ec1u g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a Vimedimex, khi \u0111\u00f3 NVCSKH s\u1ebd c\u00f3 c\u00e1ch kh\u1eafc ph\u1ee5c \u0111\u1ec3 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a Vimedimex t\u1ed1t h\u01a1n v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng h\u01a1n.
\nNgo\u00e0i l\u1eafng nghe b\u1ea1n NVCSKH c\u0169ng c\u1ea7n tr\u1ea3 l\u1eddi nhanh nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng. Khi h\u1ecd \u0111\u00e3 tin v\u00e0 t\u00ecm \u0111\u1ebfn b\u1ea1n ngh\u0129a l\u00e0 h\u1ecd mong \u0111\u01b0\u1ee3c ph\u1ee5c nhanh nh\u1ea5t v\u00e0 t\u1ed1t nh\u1ea5t. V\u00ec v\u1eady, h\u00e3y tr\u1ea3 l\u1eddi cho h\u1ecd ngay khi NVCSKH nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi b\u1eb1ng b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o n\u00e0o nh\u01b0: Tr\u1ef1c ti\u1ebfp, email, \u0111i\u1ec7n tho\u1ea1i, Zalo, Fabook\u2026..
\nd) Kh\u1ea3 n\u0103ng \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng
\nS\u1ef1 \u0111\u1ed3ng c\u1ea3m. th\u1ea5u hi\u1ec3u l\u00e0 c\u1ea7n thi\u1ebft v\u1edbi b\u1ea5t k\u1ef3 NVCSKH. Tuy nhi\u00ean, nhi\u1ec1u chuy\u00ean gia c\u0169ng th\u1eeba nh\u1eadn r\u1eb1ng, trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n nay, vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. Ch\u00fang ta c\u1ea7n ph\u1ea3i v\u1ea1ch ra ranh gi\u1edbi r\u00f5 r\u00e0ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa h\u00e0nh \u0111\u1ed9ng ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n v\u00e0 thu l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c kinh doanh.
\n\u0110\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ed9t NVCSKH c\u1ea7n ph\u1ea3i c\u00f3, \u0111\u1ec3 l\u1eafng nghe v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd, \u0111\u1eebng v\u00ec c\u00e1i t\u00f4i c\u00e1 nh\u00e2n m\u00e0 b\u1ecf r\u01a1i kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111ang c\u1ea7n t\u1edbi NVCSKH. B\u1edfi h\u01a1n l\u00fac n\u00e0o h\u1ebft, h\u1ecd c\u1ea7n c\u00f3 ng\u01b0\u1eddi l\u1eafng nghe nh\u1eefng suy ngh\u0129, \u00fd ki\u1ebfn v\u00e0 ph\u1ea3n \u00e1nh c\u1ee7a h\u1ecd v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a Vimedimex. Thay v\u00ec \u201c\u0111\u1ed5 th\u00eam d\u1ea7u v\u00e0o l\u1eeda\u201d, NVCSKH h\u00e3y t\u00ecm c\u00e1ch xoa d\u1ecbu h\u1ecd b\u1eb1ng nh\u1eefng l\u1eddi n\u00f3i nh\u1eb9 nh\u00e0ng, \u00e2n c\u1ea7n. Kh\u00e1ch h\u00e0ng d\u00f9 kh\u00f3 t\u00ednh \u0111\u1ebfn \u0111\u00e2u c\u0169ng s\u1ebd b\u1ecf qua nh\u1eefng sai s\u00f3t n\u1ebfu NVCSKH bi\u1ebft \u0111\u1ed3ng c\u1ea3m v\u1edbi h\u1ecd.
\nKhi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean s\u00e0nh s\u1ecfi, nhu c\u1ea7u \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p c\u1ee7a h\u1ecd c\u0169ng t\u0103ng theo. Vi\u1ec7c kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m TTPP thu\u1ed1c \u0111\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe l\u00e0 r\u1ea5t ph\u1ed5 bi\u1ebfn. Kh\u00e1ch h\u00e0ng r\u1ea5t tho\u1ea3i m\u00e1i chi ti\u1ec1n cho c\u00e1c th\u1ef1c ph\u1ea9m m\u00e0 h\u1ecd c\u1ea7n. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n c\u1ee9ng v\u1ec1 nh\u1eefng g\u00ec n\u00ean \u0111\u01b0\u1ee3c g\u1ee3i \u00fd, l\u01b0\u01a1ng t\u00e2m c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u01b0\u1ee3c s\u0129\/ NVCSKH ch\u1ec9 cho ph\u00e9p \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft.
\ne) Hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng
\nN\u1ebfu kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u00ec NVCSKH s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m ngh\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c. NVCSKH ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng suy ngh\u0129 v\u00e0 y\u00eau c\u1ea7u kh\u00e1ch nhau, nh\u01b0ng t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f3 chung m\u1ed9t mong mu\u1ed1n khi t\u00ecm \u0111\u1ebfn NVCSKH \u0111\u00f3 l\u00e0 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t. V\u00ec v\u1eady, h\u00e3y hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd chung n\u00e0y sau \u0111\u00f3 d\u1ea7n d\u1ea7n t\u00ecm hi\u1ec3u nh\u1eefng mong mu\u1ed1n ri\u00eang c\u1ee7a h\u1ecd, khi \u0111\u00f3 NVCSKH s\u1ebd d\u1ec5 d\u00e0ng t\u01b0 v\u1ea5n v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd tin v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a Vimedimex.
\nf) Ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe
\nD\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi \u0111\u1ebfn t\u1eeb vi\u1ec7c c\u00f3 m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Ngo\u00e0i vi\u1ec7c tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c y t\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 tu\u00e2n theo khuy\u1ebfn ngh\u1ecb trong h\u01b0\u1edbng d\u1eabn y h\u1ecdc, d\u01b0\u1ee3c s\u0129\/ NVCSKH c\u1ea7n hi\u1ec3u ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eeb h\u1ecd l\u00e0 g\u00ec.
\nM\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3u b\u1ec7nh nh\u00e2n ho\u1eb7c kh\u00e1ch h\u00e0ng theo quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. \u0110\u00e3 qua r\u1ed3i c\u00e1i th\u1eddi m\u00e0 c\u00e1c chuy\u00ean gia ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ch\u1ec9 \u0111\u1ecbnh qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb c\u1ee7a b\u1ec7nh nh\u00e2n. Theo ti\u00eau chu\u1ea9n ng\u00e0y nay, \u00fd ki\u1ebfn c\u1ee7a b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng kh\u00f4ng k\u00e9m vi\u1ec7c ch\u1ea9n \u0111o\u00e1n \u0111\u00fang ho\u1eb7c can thi\u1ec7p d\u01b0\u1ee3c l\u00fd \u0111\u00fang. Nhi\u1ec1u b\u1ec7nh nh\u00e2n c\u00f3 c\u00e1i nh\u00ecn ri\u00eang v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 b\u1ec7nh t\u1eadt. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 nh\u00ecn nh\u1eadn n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00fang, nh\u01b0ng d\u01b0\u1ee3c s\u0129\/ NVCSKH n\u00ean ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng chi ti\u1ebft n\u00e0y.
\nN\u1ebfu kh\u00f4ng c\u00f3 t\u1ef1 \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u00ecnh tr\u1ea1ng c\u1ee7a b\u1ec7nh nh\u00e2n, d\u01b0\u1ee3c s\u0129 kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh xem b\u1ec7nh nh\u00e2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u tr\u1ecb \u1edf hi\u1ec7u thu\u1ed1c kh\u00f4ng? Hay h\u1ecd n\u00ean t\u00ecm \u0111\u1ebfn \u0111\u1ebfn b\u00e1c s\u0129.
\ng) Ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe
\nB\u1ea5t k\u1ef3 d\u01b0\u1ee3c s\u0129\/ NVCSKH n\u00e0o c\u0169ng c\u00f3 ngh\u0129a v\u1ee5 ch\u0103m s\u00f3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi b\u1ec7nh c\u1ee7a m\u00ecnh. Ngh\u0129a v\u1ee5 ch\u0103m s\u00f3c n\u00e0y bao g\u1ed3m c\u1ea3 vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ch\u1ea5t l\u01b0\u1ee3ng. Tr\u00ean th\u1ef1c t\u1ebf, t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi b\u1ec7nh \u0111\u1ec1u mong \u0111\u1ee3i ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c cao nh\u1ea5t t\u1eeb c\u00e1c d\u01b0\u1ee3c s\u0129\/ NVCSKH.
\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c d\u1ef1a tr\u00ean ch\u1ea9n \u0111o\u00e1n n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong b\u1ea5t k\u1ef3 ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb n\u00e0o, cho d\u00f9 ng\u01b0\u1eddi b\u1ec7nh m\u1eafc c\u00e1c b\u1ec7nh nh\u1eb9 nh\u01b0 s\u1ed1t ho\u1eb7c kh\u00f3 ch\u1ecbu \u1edf d\u1ea1 d\u00e0y, ho\u1eb7c n\u1ebfu h\u1ecd l\u00e0 ng\u01b0\u1eddi b\u1ec7nh m\u1eafc c\u00e1c b\u1ec7nh m\u00e3n t\u00ednh c\u1ea7n d\u00f9ng thu\u1ed1c l\u00e2u d\u00e0i.
\nC\u00e1c d\u01b0\u1ee3c s\u0129\/ NVCSKH n\u00ean ghi nh\u1edb r\u1eb1ng quy t\u1eafc \u201ckh\u00f4ng g\u00e2y h\u1ea1i\u201d n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. H\u00e3y khuy\u00ean ng\u01b0\u1eddi b\u1ec7nh \u0111\u1ebfn th\u0103m kh\u00e1m b\u00e1c s\u0129 khi c\u1ea7n thi\u1ebft.
\nh) Chu\u1ea9n b\u1ecb k\u1ecbch b\u1ea3n chu \u0111\u00e1o v\u00e0 qu\u1ea3n tr\u1ecb th\u1eddi gian khoa h\u1ecdc
\nChu\u1ea9n b\u1ecb s\u1eb5n k\u1ecbch b\u1ea3n s\u1ebd gi\u00fap NVCSKH ph\u00e1t huy h\u1ebft m\u1ecdi k\u1ef9 n\u0103ng telesales c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng g\u00ec NVCSKH s\u1ebd n\u00f3i c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c ti\u1ebfp. Gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh v\u1edbi s\u1ef1 t\u1ef1 tin v\u00e0 \u0111\u1ed9 tin c\u1eady, \u0111\u01b0a ra m\u1ed9t gi\u1ea3i th\u00edch ng\u1eafn g\u1ecdn l\u00e0 t\u1ea1i sao NVCSKH g\u1ecdi \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a NVCSKH:
\nK\u1ecbch b\u1ea3n 1: B\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u l\u1eddi ch\u00e0o \u0111\u1ea7u ti\u00ean
\nTh\u00f4ng th\u01b0\u1eddng c\u00e1c DS\/NVCSKH th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e2u h\u1ecfi: \u201cXin l\u1ed7i anh\/ch\u1ecb c\u00f3 ph\u1ea3i l\u00e0 anh\/ch\u1ecb \u2026 hay kh\u00f4ng?\u201d hay \u201cXin h\u1ecfi \u0111\u00e2y c\u00f3 ph\u1ea3i s\u1ed1 m\u00e1y c\u1ee7a anh\/ch\u1ecb .. kh\u00f4ng \u1ea1?\u201d. \u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u00e0 c\u00e1c nh\u00e2n vi\u00ean m\u1edbi b\u1eaft \u0111\u1ea7u th\u1ef1c t\u1eadp xin vi\u1ec7c hay m\u1eafc ph\u1ea3i.
\nThay v\u00ec ch\u00e0o h\u1ecfi g\u00e2y m\u1ea5t thi\u1ec7n c\u1ea3m, v\u00e0 ng\u01b0\u1eddi nghe ngh\u0129 r\u1eb1ng b\u1ea1n l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u.. Th\u00ec h\u00e3y \u0111i th\u1eb3ng lu\u00f4n v\u00e0o v\u1ea5n \u0111\u1ec1: \u201cD\u1ea1 em ch\u00e0o Anh\/ch\u1ecb! E l\u00e0 \u2026 t\u1eeb TTPP d\u01b0\u1ee3c ph\u1ea9m Vimedimex\u2026\u201d ch\u1eb3ng h\u1ea1n. Nh\u01b0 v\u1eady DS\/NVCSKH s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 tin & th\u00e2n thi\u1ec7n h\u01a1n.
\nB\u1edfi n\u1ebfu DS\/NVCSKH h\u1ecfi nh\u01b0 th\u1ebf, ng\u01b0\u1eddi d\u00f9ng bi\u1ebft ngay DS\/NVCSKH \u0111ang gi\u1edbi thi\u1ec7u qu\u1ea3ng c\u00e1o\u2026 H\u1ecd s\u1ebd n\u00f3i h\u1ecd kh\u00f4ng ph\u1ea3i anh\/ch\u1ecb \u2026th\u00ec sao? Thay v\u00ec l\u00fang t\u00fang xin l\u1ed7i \u0111\u00e3 l\u00e0m phi\u1ec1n r\u1ed3i c\u00fap m\u00e1y khi nghe kh\u00e1ch n\u00f3i \u201cT\u00f4i kh\u00f4ng ph\u1ea3i \u2026\u201d th\u00ec DS\/NVCSKH c\u0169ng kh\u00f4ng n\u00ean ng\u1ea1i ng\u00f9ng m\u00e0 h\u00e3y c\u1ee9 t\u1ef1 nhi\u00ean ti\u1ebfp t\u1ee5c cu\u1ed9c n\u00f3i chuy\u1ec7n theo k\u1ecbch b\u1ea3n sau:
\n\u201cD\u1ea1, ch\u1eb3ng sao \u1ea1. Em l\u00e0 \u2026 \u1edf TTPP thu\u1ed1c\u2026 g\u1ecdi cho anh\/ch\u1ecb.. \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i c\u1ee7a Vimedimex mobile app hi\u1ec7n \u0111ang c\u00f3 nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. Nh\u01b0ng l\u1ea1i c\u00f3 duy\u00ean g\u1eb7p anh\/ch\u1ecb\u2026 n\u00ean em mu\u1ed1n nh\u00e2n \u0111\u00e2y chia s\u1ebd c\u00f9ng A\u2026\u201d\u2026 Ti\u1ebfp t\u1ee5c cu\u1ed9c n\u00f3i chuy\u1ec7n.
\nK\u1ecbch b\u1ea3n 2: \u0110\u1eebng bao gi\u1edd h\u1ecfi anh\/ch\u1ecb c\u00f3 r\u1ea3nh \u0111\u1ec3 em n\u00f3i chuy\u1ec7n hay kh\u00f4ng ?
\n\u0110\u00e2y l\u00e0 c\u00e1ch m\u00e0 DS\/NVCSKH \u0111\u1ed3ng nghi\u1ec7p th\u01b0\u1eddng n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng. DS\/NVCSKH \u0111\u1eebng bao gi\u1edd n\u00ean h\u1ecfi \u201cAnh\/ch\u1ecb c\u00f3 r\u1ea3nh \u0111\u1ec3 n\u00f3i chuy\u1ec7n kh\u00f4ng?\u201d hay \u201cE xin Anh\/ch\u1ecb v\u00e0i ph\u00fat \u0111\u01b0\u1ee3c kh\u00f4ng?\u201d\u2026
\nTh\u1eadt kh\u00f4ng may d\u00f9 c\u00f3 r\u1ea3nh r\u1ed7i th\u1eadt, nh\u01b0ng nghe l\u00e0 bi\u1ebft ngay DS\/NVCSKH \u0111ang mu\u1ed1n ch\u00e0o b\u00e1n. V\u00ec v\u1eady n\u1ebfu l\u00e0 m\u00ecnh, b\u1ea3n th\u00e2n m\u00ecnh c\u0169ng s\u1ebd b\u1ea3o \u2018b\u1eadn l\u1eafm\u2019, \u2018r\u1ea5t b\u1eadn\u2019. \u0110\u00e2y l\u00e0 l\u00fd do ho\u00e0n h\u1ea3o \u0111\u1ec3 t\u1eeb ch\u1ed1i cu\u1ed9c n\u00f3i chuy\u1ec7n v\u1edbi DS\/NVCSKH. C\u00f3 ph\u1ea3i DS\/NVCSKH \u0111ang t\u1ef1 l\u00e0m kh\u00f3 m\u00ecnh kh\u00f4ng?
\nV\u1eady n\u00ean, thay v\u00ec n\u00f3i c\u00e1c c\u00e2u th\u00f4ng th\u01b0\u1eddng \u0111\u00f3, DS\/NVCSKH c\u00f3 th\u1ec3 th\u1eed k\u1ecbch b\u1ea3n n\u00f3i chuy\u1ec7n sau \u0111\u00e2y: \u201cD\u1ea1, em bi\u1ebft anh\/ch\u1ecb r\u1ea5t b\u1eadn. Nh\u01b0ng cu\u1ed9c g\u1ecdi n\u00e0y ch\u1ec9 m\u1ea5t kho\u1ea3ng 2 ph\u00fat, v\u00e0 e c\u00f3 m\u1ed9t th\u00f4ng tin h\u1ea5p d\u1eabn mu\u1ed1n chia s\u1ebb v\u1edbi anh\/ch\u1ecb\u2026\u201d.
\nK\u1ecbch b\u1ea3n 3: L\u00e0m sao v\u1edbi tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng n\u00f3i kh\u00f4ng c\u00f3 nhu c\u1ea7u?
\nC\u00e1c DS\/NVCSKH \u0111a ph\u1ea7n kh\u00f4ng \u0111\u1ec3 \u0111\u1ec3 \u00fd trong 90% kh\u00e1ch h\u00e0ng n\u00f3i kh\u00f4ng c\u00f3 nhu c\u1ea7u. Th\u00ec c\u00f3 h\u01a1n \u00bd s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi gi\u1ed1ng nhau l\u00e0 \u201cT\u00f4i kh\u00f4ng c\u00f3 nhu c\u1ea7u!\u201d. N\u1ebfu \u0111\u1ebfn \u0111\u00e2y m\u00e0 c\u00fap m\u00e1y th\u00ec t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng s\u1ebd r\u1ea5t th\u1ea5p.
\nC\u00f3 th\u1ec3 th\u1ea5y r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi khi n\u00f3i t\u00f4i kh\u00f4ng c\u00f3 nhu c\u1ea7u. Ch\u01b0a h\u1eb3n l\u00e0 h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u, b\u1edfi \u0111\u01a1n gi\u1ea3n h\u1ecd nghe c\u00e1ch n\u00f3i chuy\u1ec7n l\u00e0 bi\u1ebft DS\/NVCSKH \u0111ang qu\u1ea3ng c\u00e1o\u2026 N\u00ean mu\u1ed1n t\u1eeb ch\u1ed1i ngay th\u00ec \u0111\u00e2y l\u00e0 l\u00fd do nhanh ch\u00f3ng nh\u1ea5t. N\u1ebfu mu\u1ed1n bi\u1ebft l\u00fd do th\u1eadt, DS\/NVCSKH c\u1ea7n ph\u1ea3i h\u1ecfi th\u00eam c\u00e2u n\u1eefa. V\u00ed d\u1ee5: \u201cD\u1ea1, c\u00e1m \u01a1n anh\/ch\u1ecb nh\u01b0ng tr\u01b0\u1edbc khi c\u00fap m\u00e1y, anh\/ch\u1ecb vui l\u00f2ng cho em h\u1ecfi nhanh m\u1ed9t c\u00e2u \u201d Anh ch\u1ecb th\u1eadt s\u1ef1 kh\u00f4ng c\u00f3 nhu c\u1ea7u d\u00f9ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i gi\u00fap gia t\u0103ng doanh s\u1ed1 cao h\u01a1n cho c\u00f4ng ty m\u00ecnh hay t\u1ea1i anh ch\u1ecb nghe qu\u1ea3ng c\u00e1o nhi\u1ec1u qu\u00e1. V\u00e0 b\u00e2y gi\u1edd anh ch\u1ecb kh\u00f4ng mu\u1ed1n nghe n\u1eefa \u1ea1?\u201d\u2026 M\u1ed9t c\u00e1ch h\u1ecfi l\u1ecbch s\u1ef1 v\u00e0 th\u00e2n thi\u1ec7n ch\u1eb3ng kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd c\u00fap m\u00e1y ngay c\u1ea3.
\nQu\u1ea3n tr\u1ecb th\u1eddi gian khoa h\u1ecdc l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n, ng\u00e0nh ngh\u1ec1 n\u00e0o. Nh\u01b0ng ri\u00eang \u0111\u1ed1i v\u1edbi ngh\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng vi\u1ec7c qu\u1ea3n tr\u1ecb th\u1eddi gian l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng NVCSKH c\u1ea7n ph\u1ea3i c\u00f3. NVCSKH kh\u00f4ng th\u1ec3 d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian cho kh\u00e1ch h\u00e0ng n\u00e0y m\u00e0 qu\u00ean m\u1ea5t kh\u00e1ch h\u00e0ng kh\u00e1c c\u0169ng \u0111ang c\u1ea7n NVCSKH ph\u1ee5c v\u1ee5, v\u00ec v\u1eady h\u00e3y bi\u1ebft \u0111i\u1ec1u ph\u1ed1i th\u1eddi gian h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a NVCSKH \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5, \u0111\u1eebng \u0111\u1ec3 h\u1ecd \u0111\u1ebfn t\u00ecm NVCSKH, ch\u1edd \u0111\u1ee3i NVCSKH xong ra v\u1ec1 trong th\u1ea5t v\u1ecdng, khi \u0111\u00f3 h\u1ecd s\u1ebd kh\u00f4ng mu\u1ed1n quay l\u1ea1i t\u00ecm NVCSKH th\u00eam l\u1ea7n n\u00e0o n\u1eefa.
\ny) S\u1ef1 th\u00e2n thi\u1ec7n v\u00e0 h\u00f2a \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng
\nTh\u00e2n thi\u1ec7n v\u00e0 h\u00f2a \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng nh\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi ngh\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. N\u1ebfu NVCSKH l\u00e0 ng\u01b0\u1eddi ki\u00eau c\u0103ng, ch\u1ec9 th\u00edch ng\u01b0\u1eddi kh\u00e1c \u201c\u0111\u1ed9i m\u00ecnh l\u00ean \u0111\u1ea7u\u201d th\u00ec kh\u00f4ng n\u00ean ch\u1ecdn ngh\u1ec1 n\u00e0y. Kh\u00e1ch h\u00e0ng ch\u1ec9 t\u00ecm \u0111\u1ebfn NVCSKH n\u1ebfu NVCSKH l\u00e0 ng\u01b0\u1eddi th\u00e2n thi\u1ec7n, c\u1edfi m\u1edf v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng qu\u00ean NVCSKH n\u1ebfu NVCSKH l\u00e0 ng\u01b0\u1eddi \u00edch k\u1ef7, ch\u1ec9 bi\u1ebft l\u1ee3i \u00edch cho b\u1ea3n th\u00e2n.
\nTrong kh\u00e1i ni\u1ec7m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec c\u00f3 m\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 gi\u1eef h\u1ecd g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi Vimedimex. V\u00e0 NVCSKH s\u1ebd kh\u00f4ng th\u1ec3 khi\u1ebfn h\u1ecd quay l\u1ea1i n\u1ebfu t\u1ecf ra cau c\u00f3, thi\u1ebfu nhi\u1ec7t t\u00ecnh.
\nk) C\u00f3 tr\u00e1ch nhi\u1ec7m
\nNVCSKH kh\u00f4ng th\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng r\u1ed3i b\u1ecf m\u1eb7c h\u1ecd, kh\u00f4ng c\u1ea7n bi\u1ebft nh\u1eefng th\u1ee9 m\u00ecnh \u0111\u01b0a \u0111\u1ebfn cho h\u1ecd c\u00f3 t\u1ed1t kh\u00f4ng, c\u00f3 l\u00e0m h\u1ecd h\u00e0i l\u00f2ng kh\u00f4ng th\u00ec NVCSKH s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ee9ng v\u1eefng \u0111\u01b0\u1ee3c trong ngh\u1ec1 n\u00e0y.
\nH\u00e3y quan t\u00e2m, ch\u0103m s\u00f3c v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi nh\u1eefng g\u00ec NVCSKH \u0111\u00e3 t\u01b0 v\u1ea5n cho h\u1ecd, n\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a Vimedimex m\u1eafc l\u1ed7i h\u00e3y \u0111\u1ee9ng ra ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 xin l\u1ed7i kh\u00e1ch h\u00e0ng, c\u00f3 nh\u01b0 v\u1eady NVCSKH m\u1edbi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin \u1edf h\u1ecd v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.
\nl) Th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng
\nH\u00e3y th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng t\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh th\u1ee9c NVCSKH c\u00f3 th\u1ec3 d\u00f9ng nh\u01b0: Email Marketing, \u0111i\u1ec7n tho\u1ea1i, tin nh\u1eafn SMS, t\u1ed5 ch\u1ee9c nh\u1eefng cu\u1ed9c g\u1eb7p m\u1eb7t\u2026 c\u00e1ch l\u00e0m n\u00e0y th\u1ec3 hi\u1ec7n r\u1eb1ng NVCSKH lu\u00f4n quan t\u00e2m t\u1edbi h\u1ecd v\u00e0 c\u0169ng ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng qu\u00ean NVCSKH, h\u1ecd lu\u00f4n tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a Vimedimex.
\nm) Linh ho\u1ea1t trong ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng
\nKhi g\u1eb7p v\u1ea5n \u0111\u1ec1 kh\u00f3 x\u1eed, ho\u1eb7c ngo\u00e0i kh\u1ea3 n\u0103ng x\u1eed l\u00fd NVCSKH kh\u00f4ng n\u00ean qu\u00e1 m\u00e1y m\u00f3c tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng nh\u01b0 ki\u1ec3u \u201ckh\u00f4ng\u201d, \u201cc\u00f3 th\u1ec3\u201d, \u201ccho ch\u00fang t\u00f4i th\u1eddi gian\u201d\u2026 Kh\u00e1ch h\u00e0ng h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh, v\u00ec v\u1eady thay v\u00ec v\u00f2ng vo hay t\u1eeb ch\u1ed1i th\u1eb3ng th\u1eebng NVCSKH h\u00e3y linh ho\u1ea1t \u0111\u01b0a ra cho h\u1ecd nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 l\u1ee3i cho h\u1ecd nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch cho Vimedimex. Khi \u0111\u00f3 NVCSKH \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay.
\nn) Ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft
\nD\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 t\u1eadn t\u00e2m ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 m\u00e0 c\u00f2n chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.
\nNh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0 Amazon, Walmart \u0111\u00e3 n\u1ed7 l\u1ef1c r\u1ea5t nhi\u1ec1u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng. M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng ty n\u00e0y kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng c\u00f9ng ng\u00e0nh ngh\u1ec1 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, nh\u01b0ng nhi\u1ec1u tri\u1ebft l\u00fd c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho TTPP thu\u1ed1c.
\nKh\u00f4ng ch\u1ec9 b\u00e1n h\u00e0ng uy t\u00edn, \u0111\u1eebng qu\u00ean ghi l\u1ea1i nh\u1eefng th\u00f4ng tin ng\u00e0y sinh v\u00e0 ch\u00fac m\u1eebng sinh nh\u1eadt cho kh\u00e1ch h\u00e0ng. L\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap NVCSKH l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng lo\u1ea1i thu\u1ed1c ph\u00f9 h\u1ee3p, \u01b0a th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, ph\u1ea7n m\u1ec1m Oracle ph\u00e2n h\u1ec7 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd TTPP thu\u1ed1c cho ph\u00e9p NVCSKH ghi ch\u00e9p l\u1ea1i, h\u00e3y t\u1eadn d\u1ee5ng n\u00f3. Vi\u1ec7c duy tr\u00ec d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc s\u1ebd gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u00e0 duy tr\u00ec TTPP thu\u1ed1c trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh.
\n2. Y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c (\u01b0u ti\u00ean c\u00e1c nh\u00e2n vi\u00ean n\u1eef)
\n\u2013 Tu\u1ed5i t\u1eeb 20-35 tu\u1ed5i
\n\u2013 Ch\u0103m ch\u1ec9, h\u00f2a \u0111\u1ed3ng
\n\u2013 \u01afu ti\u00ean c\u00e1c nh\u00e2n vi\u00ean \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m (kh\u00f4ng c\u00f3 kinh nghi\u1ec7m s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o).
\n\u2013 T\u1ed1t nghi\u1ec7p Trung c\u1ea5p tr\u1edf l\u00ean c\u00e1c chuy\u00ean ng\u00e0nh kinh t\u1ebf, ngo\u1ea1i ng\u1eef, Qu\u1ea3n tr\u1ecb kinh doanh, Marketing, Pr, \u2026 ho\u1eb7c c\u00e1c chuy\u00ean ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m.
\n\u2013 Y\u00eau th\u00edch kinh doanh.
\n\u2013 Giao ti\u1ebfp t\u1ed1t qua \u0111i\u1ec7n tho\u1ea1i t\u1ed1t, gi\u1ecdng n\u00f3i chu\u1ea9n.
\n\u2013 C\u00f3 k\u1ef9 n\u0103ng l\u1eafng nghe, k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c.
\n\u2013 Kinh nghi\u1ec7m t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 qua \u0111i\u1ec7n tho\u1ea1i.
\n\u2013 C\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft c\u00f4ng vi\u1ec7c nhanh, ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c cao.
\nIII. Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\n1. Quy tr\u00ecnh Telesales ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\nB\u01b0\u1edbc 1: B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0n s\u1ebd nh\u1eadn th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb b\u1ed9 ph\u1eadn Marketing, sau \u0111\u00f3 h\u1ecd s\u1ebd ph\u00e2n chia kh\u00e1ch h\u00e0ng, l\u1ecdc kh\u00e1ch h\u00e0ng theo khu v\u1ef1c, theo nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb nh\u1eefng n\u1ed9i dung tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i
\n\u2013 Hi\u1ec7u r\u00f5 v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a TTPP thu\u1ed1c, tin v\u00e0o nh\u1eefng gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng
\n\u2013 X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u1ecd \u1edf \u0111\u00e2u, l\u00e0m g\u00ec?
\n\u2013 Thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u00ean, mobile, l\u00e0m g\u00ec?
\n\u2013 Th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.
\n\u2013 Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a TTPP thu\u1ed1c Vimedimex so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:
\nTh\u1ee9 nh\u1ea5t: Ki\u1ebfn tr\u00fac Ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb xuy\u00ean su\u1ed1t trong h\u1ec7 th\u1ed1ng TTPP d\u01b0\u1ee3c ph\u1ea9m Vimedimex t\u1ea1i 63 t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc, \u0111\u01b0\u01a1c b\u1ed1 tr\u00ed \u0111\u1ed1i di\u1ec7n ho\u1eb7c k\u1ebf b\u00ean (trong b\u00e1n k\u00ednh kh\u00f4ng qu\u00e1 500m2) B\u1ec7nh vi\u1ec7n \u0111a khoa t\u1ec9nh, B\u1ec7nh vi\u1ec7n ph\u1ed5i tuy\u1ebfn t\u1ec9nh, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t lu\u1ed3ng giao th\u00f4ng ng\u1eafn nh\u1ea5t, thu\u1eadn ti\u1ec7n nh\u1ea5t, thu h\u00fat lu\u1ed3ng b\u1ec7nh nh\u00e2n t\u1ef1 nguy\u1ec7n c\u1ee7a B\u1ec7nh vi\u1ec7n, ng\u01b0\u1eddi d\u00e2n tr\u00ean \u0111\u1ecba b\u00e0n t\u1ec9nh, \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n, ng\u01b0\u1eddi b\u1ec7nh d\u1ea7n quen v\u1edbi vi\u1ec7c ra TTPP d\u01b0\u1ee3c ph\u1ea9m Vimedimex t\u00ecm cho m\u00ecnh m\u1ed9t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n ghi tr\u00ean nh\u00e3n thu\u1ed1c v\u1ec1 \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n thu\u1ed1c, b\u1ea3o qu\u1ea3n m\u1ee9c \u0111\u1ed9 b\u00ecnh th\u01b0\u1eddng, kh\u00f4, tho\u00e1ng, nhi\u1ec7t \u0111\u1ed9 t\u1eeb 15-25 \u0111\u1ed9 C ho\u1eb7c c\u00f3 th\u1ec3 th\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o \u0111i\u1ec1u ki\u1ec7n kh\u00ed h\u1eadu, nhi\u1ec7t \u0111\u1ed9 c\u00f3 th\u1ec3 l\u00ean t\u1edbi 30 \u0111\u1ed9 C, \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh b\u1edfi T\u1ed5 ch\u1ee9c Y t\u1ebf th\u1ebf gi\u1edbi. tr\u00e1nh c\u00e1c \u00e1nh s\u00e1ng gay g\u1eaft tr\u1ef1c ti\u1ebfp, m\u00f9i t\u1eeb b\u00ean ngo\u00e0i v\u00e0o c\u00f9ng c\u00e1c d\u1ea5u hi\u1ec7u nhi\u1ec5m kh\u00e1c. Tr\u01b0\u1eddng h\u1ee3p tr\u00ean nh\u00e3n thu\u1ed1c kh\u00f4ng ghi r\u00f5 \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n th\u00ec ph\u1ea3i b\u1ea3o qu\u1ea3n \u1edf \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng \u1edf nhi\u1ec7t \u0111\u1ed9 l\u00e0 30 \u0111\u1ed9 C v\u00e0 \u0111\u1ed9 \u1ea9m kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 70%.
\nTh\u1ee9 hai: Trung t\u00e2m ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m Vimedimex \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m Oracle Netsuite, th\u1ef1c hi\u1ec7n ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb, b\u00e1n l\u1ebb online tr\u00ean n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m Oracle netsuite Mobile App k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn B\u00e1c s\u1ef9 c\u1ee7a B\u1ec7nh vi\u1ec7n ph\u1ed5i k\u00ea \u0111\u01a1n v\u00e0 b\u00e1n bu\u00f4n, b\u00e1n bu\u00f4n online k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m, nh\u00e0 thu\u1ed1c tr\u00ean n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m Oracle netsuite MobiWork DMS \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed igaret.com online v\u00e0 \u0111\u01b0\u1ee3c B\u1ed9 C\u00f4ng th\u01b0\u01a1ng x\u00e1c nh\u1eadn, ph\u00ea duy\u1ec7t, \u0111\u00e2y l\u00e0 c\u1ed5ng giao ti\u1ebfp ch\u00ednh v\u00e0 duy nh\u1ea5t cho ph\u00e9p kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi b\u1ec7nh, b\u00e1c s\u1ef9, B\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m, nh\u00e0 thu\u1ed1c, c\u00f4ng ty d\u01b0\u1ee3c, c\u00e1c doanh nghi\u1ec7p truy c\u1eadp \u0111\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch online t\u1ea1i 63 Trung t\u00e2m ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m Vimedimex tr\u00ean c\u1ea3 n\u01b0\u1edbc
\nTh\u1ee9 ba: Vimedimex h\u1ee3p t\u00e1c v\u1edbi B\u1ec7nh vi\u1ec7n ph\u1ed5i Trung \u01af\u01a1ng h\u1ed7 tr\u1ee3 chuy\u00ean m\u00f4n v\u1eadn h\u00e0nh H\u1ec7 th\u1ed1ng Trung t\u00e2m ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m Vimedimex t\u1ea1i 63 t\u1ec9nh th\u00e0nh th\u1ef1c hi\u1ec7n x\u00e2y d\u1ef1ng danh m\u1ee5c thu\u1ed1c, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng thu\u1ed1c, c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe. T\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch \u0111\u01a1n thu\u1ed1c \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd chuy\u00ean m\u00f4n, tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a h\u1ec7 th\u1ed1ng \u0111\u01a1n thu\u1ed1c c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1ef1 b\u00e1o s\u00e1t v\u1edbi th\u1ef1c t\u1ebf v\u1ec1 xu h\u01b0\u1edbng b\u1ec7nh t\u1eadt, nhu c\u1ea7u s\u1eed d\u1ee5ng thu\u1ed1c c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh trong h\u1ec7 th\u1ed1ng kh\u00e1m, ch\u1eefa b\u1ec7nh. H\u01b0\u1edbng d\u1eabn theo d\u00f5i \u0111i\u1ec1u tr\u1ecb, k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n n\u1ebfu b\u1ec7nh n\u1eb7ng th\u00eam, n\u1ebfu kh\u1ecfi th\u00ec ng\u1eebng \u0111i\u1ec1u tr\u1ecb v\u00e0 c\u0103n d\u1eb7n b\u1ec7nh nh\u00e2n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 tr\u00e1nh t\u00e1i ph\u00e1t. N\u1ebfu b\u1ec7nh \u0111\u1ee1 th\u00ec ph\u1ea3i t\u00e1i kh\u00e1m \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c \u0111i\u1ec1u tr\u1ecb, nh\u01b0 v\u1eady, vi\u1ec7c h\u01b0\u1edbng d\u1eabn \u0111i\u1ec1u tr\u1ecb \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong c\u00f4ng t\u00e1c kh\u00e1m ch\u1eefa b\u1ec7nh, \u0111\u00f3 c\u0169ng l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a d\u01b0\u1ee3c s\u1ef9 l\u00e2m s\u00e0ng trong \u0111i\u1ec1u tr\u1ecb. T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o, sinh ho\u1ea1t chuy\u00ean m\u00f4n t\u1ea1i B\u1ec7nh vi\u1ec7n Ph\u1ed5i Trung \u01b0\u01a1ng, c\u00e1c b\u1ec7nh vi\u1ec7n, trung t\u00e2m y t\u1ebf trong m\u1ea1ng l\u01b0\u1edbi \u0111\u1ea7u ng\u00e0nh c\u1ee7a B\u1ec7nh vi\u1ec7n Ph\u1ed5i t\u1ea1i 63 t\u1ec9nh th\u00e0nh v\u00e0 c\u00e1c c\u01a1 s\u1edf kh\u00e1m ch\u1eefa b\u1ec7nh kh\u00e1c.
\nTh\u1ee9 t\u01b0: TTPP D\u01b0\u1ee3c ph\u1ea9m Vimedimex v\u1edbi m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i \u0111\u1ebfn t\u1eadn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng 623 m\u1eb7t h\u00e0ng thu\u1ed1c d\u1ef1 ki\u1ebfn s\u1ea3n xu\u1ea5t t\u1ea1i nh\u00e0 m\u00e1y Vimedimex 2, trong \u0111\u00f3, 31 thu\u1ed1c \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p s\u1ed1 visa \u0111ang s\u1ea3n xu\u1ea5t t\u1ea1i nh\u00e0 m\u00e1y Vimedimex 2. 761 m\u1eb7t h\u00e0ng thu\u1ed1c nh\u1eadp kh\u1ea9u v\u00e0 nh\u1eadp trong n\u01b0\u1edbc thu\u1ed9c c\u00e1c nh\u00f3m I, II c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m uy t\u00edn tr\u00ean th\u1ebf gi\u1edbi ho\u1eb7c c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t ti\u00eau chu\u1ea9n GMP-WHO, GMP-EU v\u00e0 400 m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng \u0111\u1ebfn t\u1eeb c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n Ch\u00e2u \u00c2u, \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc 21 s\u1ea3n ph\u1ea9m thi\u1ebft b\u1ecb y t\u1ebf thi\u1ebft y\u1ebfu, 89 v\u1eadt t\u01b0 ti\u00eau hao, 62 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, 45 m\u1eb7t h\u00e0ng s\u1eefa \u0111\u01b0\u1ee3c b\u1ea3o qu\u1ea3n, qu\u1ea3n l\u00fd, ph\u00e2n ph\u1ed1i \u0111\u1ea1t ti\u00eau chu\u1ea9n GSP, GPP, GDP v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i t\u01b0\u01a1ng \u1ee9ng v\u1edbi 21 nh\u00f3m \u0111i\u1ec1u tr\u1ecb: Tim m\u1ea1ch v\u00e0 h\u1ea1 huy\u1ebft \u00e1p, ti\u1ec3u \u0111\u01b0\u1eddng; c\u00e1c b\u1ec7nh l\u00fd \u0111\u01b0\u1eddng ti\u00eau h\u00f3a; c\u00e1c r\u1ed1i lo\u1ea1n v\u1ec1 m\u00e1u; c\u00e1c b\u1ec7nh l\u00fd th\u1ea7n kinh; gi\u1ea3m \u0111au, h\u1ea1 s\u1ed1t, kh\u00e1ng vi\u00eam; c\u01a1 x\u01b0\u01a1ng kh\u1edbp; kh\u00e1ng sinh nh\u00f3m Betalactam; kh\u00e1ng sinh nh\u00f3m Non-Betalactam; kh\u00e1ng virut, \u0111i\u1ec1u tr\u1ecb k\u00fd sinh tr\u00f9ng; c\u00e1c b\u1ec7nh l\u00fd th\u1eadn, ti\u1ebft ni\u1ec7u v\u00e0 ti\u1ec1n li\u1ec7t tuy\u1ebfn; c\u00e1c b\u1ec7nh l\u00fd \u0111\u01b0\u1eddng h\u00f4 h\u1ea5p v\u00e0 kh\u00e1ng d\u1ecb \u1ee9ng; Vitamin v\u00e0 kho\u00e1ng ch\u1ea5t, tr\u00e1nh thai, thu\u1ed1c \u0111i\u1ec1u tr\u1ecb b\u1ec7nh l\u00fd m\u1eaft, tai m\u0169i h\u1ecdng.
\nTh\u1ee9 n\u0103m: TTPP D\u01b0\u1ee3c ph\u1ea9m Vimedimex ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd ngu\u1ed3n g\u1ed1c, xu\u1ea5t s\u1ee9 thu\u1ed1c, ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c, b\u1edfi l\u1ebd thu\u1ed1c l\u00e0 m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u1eb7c bi\u1ec7t, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe, vi\u1ec7c \u0111i\u1ec1u tr\u1ecb c\u1ee7a b\u1ec7nh nh\u00e2n. \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00ednh s\u00e1ch Qu\u1ed1c gia v\u1ec1 thu\u1ed1c c\u1ee7a Vi\u1ec7t Nam v\u00e0 c\u0169ng l\u00e0 m\u1ee5c ti\u00eau quan trong nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, b\u1ea3o qu\u1ea3n hay l\u01b0u th\u00f4ng ph\u00e2n ph\u1ed1i thu\u1ed1c \u0111\u1ebfn tay ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c theo \u0111\u00fang y\u00eau c\u1ea7u theo h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd ban \u0111\u1ea7u n\u1ed9p t\u1ea1i B\u1ed9 Y t\u1ebf \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua vi\u1ec7c th\u1eed t\u01b0\u01a1ng \u0111\u01b0\u1ee3ng sinh h\u1ecdc, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111i\u1ec1u tr\u1ecb c\u1ee7a thu\u1ed1c hay \u0111\u1ea3m b\u1ea3o thu\u1ed1c \u0111\u01b0\u1ee3c k\u00ea \u0111\u01a1n, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng \u0111\u00fang m\u1ee5c \u0111\u00edch n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb. H\u1ec7 th\u1ed1ng ki\u1ec3m nghi\u1ec7m thu\u1ed1c l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c t\u1eeb kh\u00e2u ki\u1ec3m tra nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t c\u0169ng nh\u01b0 trong qu\u00e1 tr\u00ecnh l\u01b0u th\u00f4ng ph\u00e2n ph\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Gi\u00e1 b\u00e1n \u0111\u1ea3m b\u1ea3o t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t, trong th\u1eddi gian 6 th\u00e1ng khai tr\u01b0\u01a1ng, TTPP \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch tri\u1ebft kh\u1ea5u, ch\u00ednh s\u00e1ch t\u00edch \u0111i\u1ec3m, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u1ea1i. \u0110\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi TTPP \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1eed d\u1ee5ng thu\u1ed1c, an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u, gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch t\u1ebf nh\u1ecb cho kh\u00e1ch h\u00e0ng khi kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng quan \u0111i\u1ec3m sai l\u1ea7m v\u1ec1 b\u1ec7nh, c\u00e1ch \u0111i\u1ec1u tr\u1ecb ho\u1eb7c v\u1ec1 thu\u1ed1c.
\nTh\u1ee9 s\u00e1u: Sau m\u1ed7i giao d\u1ecbch b\u00e1n l\u1ebb online, b\u00e1n bu\u00f4n online, TTPP thu\u1ed1c th\u1ef1c hi\u1ec7n xu\u1ea5t h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng, \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ea5p 1,2. Vi\u1ec7c \u00e1p d\u1ee5ng H\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed gi\u00fap cho vi\u1ec7c t\u1eadp h\u1ee3p nh\u1eefng th\u00f4ng tin d\u1eef li\u1ec7u v\u1ec1 kinh doanh h\u00e0ng ho\u00e1, cung \u1ee9ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c kh\u1edfi t\u1ea1o, l\u1eadp, k\u00fd ch\u1eef k\u00fd s\u1ed1, g\u1eedi, nh\u1eadn, l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed th\u00f4ng qua \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m Oracle Netsuite, Easyinvoice. Th\u00f4ng qua ph\u1ea7n m\u1ec1m Oracle Netsuite, d\u1eef li\u1ec7u h\u00f3a \u0111\u01a1n \u0111\u01b0\u1ee3c l\u1eadp t\u1eeb ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, chuy\u1ec3n d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0o ph\u1ea7n m\u1ec1m h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed Easyinvoice t\u1ea1o h\u00f3a \u0111\u01a1n, ki\u1ec3m tra th\u00f4ng tin h\u00f3a \u0111\u01a1n theo quy \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n ph\u00e1t h\u00e0nh. Kh\u00e1ch h\u00e0ng, TTPP c\u00f3 th\u1ec3 in chuy\u1ec3n \u0111\u1ed5i l\u01b0u tr\u1eef d\u1ea1ng gi\u1ea5y ho\u1eb7c l\u01b0u tr\u1eef h\u00f3a \u0111\u01a1n d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng pdf. H\u00f3a \u0111\u01a1n sau khi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, s\u1ebd \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng g\u1eedi Email cho kh\u00e1ch h\u00e0ng th\u00f4ng b\u00e1o \u0111\u1ec3 tra c\u1ee9u h\u00f3a \u0111\u01a1n. Kh\u00e1ch h\u00e0ng tra c\u1ee9u th\u00f4ng qua t\u00e0i kho\u1ea3n g\u1eedi k\u00e8m mail ho\u1eb7c trang tra c\u1ee9u: http:\/\/ 0104259550hd.igaret.com
\nTh\u1ee9 b\u1ea3y: H\u1ec7 th\u1ed1ng TTPP thu\u1ed1c s\u1ebd l\u00e0 n\u01a1i t\u1eadp h\u1ee3p nh\u1eefng lo\u1ea1i thu\u1ed1c t\u1eeb th\u00f4ng d\u1ee5ng \u0111\u1ebfn kh\u00f3 t\u00ecm nh\u1ea5t, t\u1eeb nh\u1eefng v\u1eadt d\u1ee5ng ph\u1ed5 th\u00f4ng \u0111\u1ebfn v\u1eadt d\u1ee5ng h\u1ed7 tr\u1ee3 y t\u1ebf cao. Nh\u1eefng lo\u1ea1i thu\u1ed1c, v\u1eadt d\u1ee5ng h\u1ed7 tr\u1ee3 y t\u1ebf n\u00e0y, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y \u1edf TTPP thu\u1ed1c c\u1ee7a Vimedimex t\u1ea1i 63 t\u1ec9nh, nh\u01b0ng l\u1ea1i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m ho\u00e0n to\u00e0n m\u1edbi \u1edf Vi\u1ec7t Nam, c\u00f9ng kh\u00e1i ni\u1ec7m v\u1edbi c\u00e1c lo\u1ea1i v\u1eadt gia d\u1ee5ng m\u1edbi l\u1ea1, g\u00e2y b\u1ea5t ng\u1edd m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u1edf h\u1ec7 th\u1ed1ng TTPP thu\u1ed1c th\u00f4ng d\u1ee5ng kh\u00e1c. C\u00f9ng v\u1edbi vi\u1ec7c h\u01b0\u1edbng d\u1eabn t\u1eadn t\u00ecnh, th\u00e2n thi\u1ec7n, TTPP thu\u1ed1c s\u1ebd d\u1ea7n \u0111i v\u00e0o cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00e2n, \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn TTPP thu\u1ed1c l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe y t\u1ebf h\u1eb1ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ec3 h\u1ecd c\u0169ng quen d\u1ea7n v\u1edbi kh\u00e1i ni\u1ec7m TTPP thu\u1ed1c c\u0169ng nh\u01b0 kh\u00e1i ni\u1ec7m Trung t\u00e2m ph\u00e2n ph\u1ed1i \u0111\u1ed3 gia d\u1ee5ng.
\nTh\u1ee9 t\u00e1m: B\u1ea3o qu\u1ea3n thu\u1ed1c trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n
\nVimedimex cam k\u1ebft kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng Logistic theo ti\u00eau chu\u1ea9n c\u1ee7a B\u1ed9 y t\u1ebf quy \u0111\u1ecbnh v\u1ec1 \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n thu\u1ed1c trong qu\u00e1 tr\u00ecnh giao nh\u1eadn, v\u1eadn chuy\u1ec3n v\u1edbi s\u1ef1 tr\u1ea3i nghi\u1ec7m Th\u00e2n thi\u1ec7n v\u00e0 Nhi\u1ec7t t\u00ecnh, m\u00e0 c\u00f2n c\u00f9ng kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n cho ng\u01b0\u1eddi Vi\u1ec7t.
\n\u0110\u1ed1i v\u1edbi TTPP v\u00e0 nh\u00e2n vi\u00ean giao nh\u1eadn khi tham gia qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n thu\u1ed1c ph\u00f3ng x\u1ea1: Ph\u1ea3i c\u00f3 gi\u1ea5y ph\u00e9p ti\u1ebfn h\u00e0nh c\u00f4ng vi\u1ec7c b\u1ee9c x\u1ea1, ph\u1ea1m vi v\u1eadn chuy\u1ec3n ngu\u1ed3n ph\u00f3ng x\u1ea1, ng\u01b0\u1eddi giao, ng\u01b0\u1eddi nh\u1eadn, ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n thu\u1ed1c ph\u00f3ng x\u1ea1 ph\u1ea3i c\u00f3 ch\u1ee9ng ch\u1ec9 an to\u00e0n b\u1ee9c x\u1ea1 theo quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7; Nh\u00e2n vi\u00ean giao nh\u1eadn thu\u1ed1c h\u01b0\u1edbng th\u1ea7n khi th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 v\u1eadn chuy\u1ec3n ph\u1ea3i mang theo v\u0103n b\u1ea3n giao nhi\u1ec7m v\u1ee5 c\u1ee7a Gi\u00e1m \u0111\u1ed1c TTPP, gi\u1ea5y t\u1edd t\u00f9y th\u00e2n h\u1ee3p l\u1ec7, H\u00f3a \u0111\u01a1n GTGT \u0111i\u1ec7n t\u1eed ho\u1eb7c phi\u1ebfu xu\u1ea5t kho ki\u00eam ch\u1ee9ng t\u1eeb v\u1eadn chuy\u1ec3n \u0111i\u1ec7n t\u1eed.
\n\u0110\u1ed1i v\u1edbi giao nh\u1eadn, v\u1eadn chuy\u1ec3n thu\u1ed1c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u1eb7c bi\u1ec7t: Khi ti\u1ebfn h\u00e0nh giao, nh\u1eadn ph\u1ea3i c\u00f3 Bi\u00ean b\u1ea3n giao nh\u1eadn, ng\u01b0\u1eddi giao, ng\u01b0\u1eddi nh\u1eadn thu\u1ed1c ph\u1ea3i ti\u1ebfn h\u00e0nh ki\u1ec3m tra \u0111\u1ed1i chi\u1ebfu t\u00ean thu\u1ed1c, ho\u1ea1t ch\u1ea5t, h\u00e0m l\u01b0\u1ee3ng, s\u1ed1 l\u01b0\u1ee3ng, s\u1ed1 l\u00f4 s\u1ea3n xu\u1ea5t, h\u1ea1n d\u00f9ng, ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c, v\u1ec1 m\u1eb7t c\u1ea3m quan, ph\u1ea3i k\u00fd v\u00e0 ghi r\u00f5 h\u1ecd t\u00ean v\u00e0o Phi\u1ebfu xu\u1ea5t kho ki\u00eam ch\u1ee9ng t\u1eeb v\u1eadn chuy\u1ec3n \u0111i\u1ec7n t\u1eed.
\n\u0110i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n thu\u1ed1c trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n: \u0110i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n ph\u1ea3i l\u00e0 \u0111i\u1ec1u ki\u1ec7n ghi tr\u00ean nh\u00e3n thu\u1ed1c, c\u00f3 ngh\u0129a l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n b\u00ecnh th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1ea3o qu\u1ea3n trong \u0111i\u1ec1u ki\u1ec7n kh\u00f4, tho\u00e1ng, nhi\u1ec7t \u0111\u1ed9 t\u1eeb 15\u201325oC ho\u1eb7c t\u00f9y thu\u1ed9c v\u00e0o \u0111i\u1ec1u ki\u1ec7n kh\u00ed h\u1eadu, nhi\u1ec7t \u0111\u1ed9 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 30oC. Ph\u1ea3i tr\u00e1nh \u00e1nh s\u00e1ng tr\u1ef1c ti\u1ebfp gay g\u1eaft, m\u00f9i t\u1eeb b\u00ean ngo\u00e0i v\u00e0o v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u \u00f4 nhi\u1ec5m kh\u00e1c. Tr\u01b0\u1eddng h\u1ee3p tr\u00ean nh\u00e3n kh\u00f4ng ghi r\u00f5 \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n, th\u00ec b\u1ea3o qu\u1ea3n \u1edf \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng, \u0111\u1ed9 \u1ea9m t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f4ng qu\u00e1 70%.
\nB\u01b0\u1edbc 2: NVCSKH s\u1ebd g\u1ecdi \u0111i\u1ec7n cho kh\u00e1ch h\u00e0ng, theo k\u1ecbch b\u1ea3n telesale c\u00f3 s\u1eb5n. Tuy nhi\u00ean, theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh g\u1ecdi \u0111i\u1ec7n cho kh\u00e1ch h\u00e0ng. NVCSKH n\u00ean ph\u00e2n ra khu v\u1ef1c hay s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 t\u1ea1o m\u1ed1i quan h\u1ec7 h\u01a1n.
\nB\u01b0\u1edbc 3: \u0110\u1ed1i v\u1edbi TTPP thu\u1ed1c, vi\u1ec7c \u0111\u1eb7t l\u1ecbch h\u1eb9n th\u00e0nh c\u00f4ng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u c\u1ee7a vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng. NVCSKH c\u1ea7n t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m.
\nB\u01b0\u1edbc 4: N\u1ebfu b\u01b0\u1edbc \u0111\u1eb7t l\u1ecbch h\u1eb9n kh\u00f4ng th\u00e0nh c\u00f4ng th\u00ec NVCSKH c\u00f3 th\u1ec3 chuy\u1ec3n qua t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y c\u1ee7a TTPP thu\u1ed1c. M\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 NVCSKH, c\u1ea7u n\u1ed1i c\u1ee7a TTPP thu\u1ed1c, b\u01b0\u1edbc \u0111\u00e0 \u0111\u1ec3 c\u00f3 doanh thu trong t\u01b0\u01a1ng lai. C\u00e1c cu\u1ed9c g\u1ecdi n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m,\u2026. NVCSKH c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed5ng \u0111\u00e0i ip \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.
\nB\u01b0\u1edbc 5: N\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o th\u00f4ng tin m\u00e0 b\u1ed9 ph\u1ea7n marketing cung c\u1ea5p th\u00ec h\u1ea1n ch\u1ebf c\u01a1 h\u1ed9i t\u0103ng doanh thu. NVCSKH c\u1ea7n t\u00ecm th\u00eam c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i cho m\u00ecnh v\u00e0 TTPP thu\u1ed1c.
\nB\u01b0\u1edbc 6: M\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 c\u1ea7n g\u1ecdi t\u01b0 v\u1ea5n m\u1ed9t l\u1ea7n m\u00e0 ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng. Tr\u1ef1c v\u00e0 nh\u1eadn \u0111i\u1ec7n tho\u1ea1i t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed1i quan h\u1ec7 c\u1ee7a NVCSKH v\u1edbi h\u1ecd s\u1ebd t\u1ed1t h\u01a1n tr\u01b0\u1edbc r\u1ea5t nhi\u1ec1u. NVCSKH c\u1ea7n s\u1eb5n s\u00e0ng nghe c\u00e1c cu\u1ed9c g\u1ecdi t\u1eeb kh\u00e1ch h\u00e0ng.
\nB\u01b0\u1edbc 7: B\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, th\u01b0\u1eddng xuy\u00ean, NVCSKH s\u1ebd n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh c\u1ee7a m\u00ecnh, hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c m\u00e0 m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c. Vi\u1ec7c ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean, NVCSKH s\u1ebd r\u00fat kinh nghi\u1ec7m telesale \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c.
\n2. Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean Facebook
\nB\u01b0\u1edbc 1: T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i n\u1ebfu c\u00f3 th\u1ec3
\nNVCSKH\/NVMKT gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng th\u1eafc m\u1eafc do kh\u00e1ch h\u00e0ng \u0111\u01b0a ra nh\u01b0 v\u1ec1: th\u00f4ng tin s\u1ea3n ph\u1ea9m, c\u00e1ch s\u1eed d\u1ee5ng, gi\u00e1 c\u1ea3,\u2026Quan tr\u1ecdng h\u01a1n, t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean c\u00f2n l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a TTPP thu\u1ed1c.
\nTr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn tr\u00ean m\u1ed7i b\u00e0i vi\u1ebft ch\u00ednh l\u00e0 c\u00e1ch \u0111\u01b0\u1ee3c c\u00e1c trang s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay. M\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nh\u01b0:
\n\u2013 Tr\u1ea3 l\u1eddi c\u00e1c b\u00ecnh lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng.
\n\u2013 \u0110\u0103ng b\u00ecnh lu\u1eadn theo c\u1ea3m ngh\u0129 c\u1ee7a ch\u00ednh NVCSKH\/NVMKT.
\n\u2013 Th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng c\u00e1c tr\u1ea1ng th\u00e1i v\u1ec1 m\u1eb9o v\u1eb7t, l\u1eafng nghe \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u1ea1ng th\u00e1i \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c.
\nB\u01b0\u1edbc 2: Trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng qua inbox
\n\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Facebook. M\u1ed9t s\u1ed1 trang tin t\u1ee9c v\u00e0 d\u1ecbch v\u1ee5 ng\u00e0y nay \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng sang inbox c\u00e1 nh\u00e2n.
\nB\u1eb1ng vi\u1ec7c trao \u0111\u1ed5i c\u00e1 nh\u00e2n, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 trao \u0111\u1ed5i th\u00f4ng tin chi ti\u1ebft h\u01a1n, nh\u1eefng \u0111i\u1ec1u t\u1ebf nh\u1ecb kh\u00f3 n\u00f3i kh\u00f4ng ti\u1ec7n c\u00f4ng b\u1ed1 b\u00ean ngo\u00e0i b\u00ecnh lu\u1eadn,\u2026Kh\u00f4ng nh\u1eefng th\u1ebf, NVCSKH\/NVMKT c\u00f2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng inbox \u0111\u1ec3 chuy\u1ec3n nhanh c\u00e1c th\u00f4ng tin khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m m\u1edbi,\u2026chuy\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00e0nh kh\u00e1ch trung th\u00e0nh.
\nLo\u1ea1i h\u00ecnh \u0111ang s\u1eed d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh n\u00e0y ch\u00ednh l\u00e0 c\u00e1c trang t\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe sinh s\u1ea3n. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, b\u1ec7nh nh\u00e2n s\u1ebd c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i h\u01a1n trong vi\u1ec7c trao \u0111\u1ed5i b\u1ec7nh t\u00ecnh v\u1edbi b\u00e1c s\u0129, qua \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra l\u01b0\u1ee3t mua d\u1ecbch v\u1ee5 m\u1edbi. M\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 tri\u1ec3n khai h\u00ecnh th\u1ee9c trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng qua inbox:
\n\u2013 Trao \u0111\u1ed5i th\u1ee7 c\u00f4ng: Nh\u1eadn v\u00e0 tr\u1ea3 l\u1eddi inbox t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng g\u1eedi \u0111\u1ebfn.
\n\u2013 Inbox th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng: Theo d\u00f5i v\u00e0 t\u1ea1o inbox tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng. Qua \u0111\u00f3 h\u00e3y trao \u0111\u1ed5i nhi\u1ec1u th\u00f4ng tin c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a TTPP thu\u1ed1c.
\n\u2013 T\u1ea1o c\u00e1c inbox t\u1ef1 \u0111\u1ed9ng: M\u1ed7i khi kh\u00e1ch h\u00e0ng click v\u00e0o b\u00e0i \u0111\u0103ng ho\u1eb7c t\u1ea1o inbox v\u1edbi TTPP thu\u1ed1c, tin nh\u1eafn \u0111\u00e3 l\u01b0u s\u1eb5n v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng g\u1eedi.
\n\u2013 S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 g\u1eedi inbox t\u1ef1 \u0111\u1ed9ng: Sau khi t\u1ea1o li\u00ean k\u1ebft tin nh\u1eafn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng qua inbox, NVCSKH\/NVMKT c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac.
\nB\u01b0\u1edbc 3: C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1t
\nHi\u1ec7n nay, Facebook c\u00f3 kh\u00e1 nhi\u1ec1u g\u00f3i Marketing ph\u1ee5 tr\u1ee3 nh\u01b0: g\u1ee3i \u00fd d\u1ecbch v\u1ee5 li\u00ean quan, t\u0103ng t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o,\u2026Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1ea5t k\u1ef3, vi\u1ec7c l\u1eadp ra m\u1ed9t ti\u1ebfn tr\u00ecnh Marketing l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft nh\u1ea5t, quan tr\u1ecdng nh\u1ea5t, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng, t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a Marketing.
\nVi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 v\u00e0 ch\u00ednh x\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing s\u1ebd gi\u00fap TTPP thu\u1ed1c th\u1ef1c hi\u1ec7n vi\u1ec7c kinh doanh t\u1ed1t h\u01a1n. Ngo\u00e0i ra, TTPP thu\u1ed1c c\u0169ng s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n chi ph\u00ed kh\u1ed5ng l\u1ed3 cho vi\u1ec7c th\u1ef1c hi\u1ec7n Marketing hi\u1ec7u qu\u1ea3, kh\u00f4ng thi\u1ebfu c\u0169ng kh\u00f4ng th\u1eeba. Khi b\u1eaft \u0111\u1ea7u b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5:
\n\u2013 TTPP thu\u1ed1c kinh doanh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 g\u00ec?
\n\u2013 Kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.
\n\u2013 Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.
\n\u2013 C\u00e1c bi\u1ec7n ph\u00e1p Marketing ph\u00f9 h\u1ee3p.
\n\u2013 L\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Marketing.
\n\u2013 Tri\u1ec3n khai th\u1ef1c hi\u1ec7n.
\n\u2013 R\u00e0 so\u00e1t, ki\u1ec3m tra v\u00e0 r\u00fat kinh nghi\u1ec7m.
\nB\u01b0\u1edbc 4: Quan t\u00e2m v\u00e0 trung th\u1ef1c
\nQuan t\u00e2m kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c khi th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Facebook, tuy nhi\u00ean c\u1ea7n ph\u1ea3i \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 trung th\u1ef1c l\u00ean h\u00e0ng \u0111\u1ea7u.
\nC\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i ch\u00ednh x\u00e1c, \u0111\u00fang m\u00e0u, k\u00edch th\u01b0\u1edbc, ch\u1ea5t li\u1ec7u, hi\u1ec7u su\u1ea5t,\u2026Nh\u1edd \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin \u1edf kh\u00e1ch h\u00e0ng.
\nH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng NVCSKH\/NVMKT qu\u00e1 t\u00e2ng b\u1ed1c s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m kh\u00f4ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o th\u00ec sao? Ch\u1eafc ch\u1eafn NVCSKH\/NVMKT s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c danh hi\u1ec7u \u201cl\u1eeba \u0111\u1ea3o\u201d ngay l\u1eadp t\u1ee9c.
\nB\u01b0\u1edbc 5: S\u1eed d\u1ee5ng Facebook Ads \u0111\u1ec3 thu h\u00fat ch\u00fa \u00fd nhi\u1ec1u h\u01a1n
\nFacebook Ads c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u0103ng t\u1ea3i nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ngay tr\u00ean Facebook. C\u00e1c tin qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n, \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n, g\u1ee3i \u00fd tham kh\u1ea3o n\u1ebfu ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m li\u00ean quan,\u2026.T\u1eeb \u0111\u00f3 t\u0103ng s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng.
\nB\u01b0\u1edbc 6: \u0110\u0103ng \u1ea3nh h\u1eadu tr\u01b0\u1eddng c\u0169ng l\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Facebook
\nB\u00ean c\u1ea1nh \u0111\u0103ng c\u00e1c qu\u1ea3ng c\u00e1o, c\u00e1c b\u1ea3n tin v\u1ec1 s\u1ea3n ph\u1ea9m,\u2026\u1ea3nh h\u1eadu tr\u01b0\u1eddng c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u n\u00ean \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i. Nh\u1edd v\u00e0o c\u00e1c h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c t\u1eeb ph\u00eda h\u1eadu tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 qu\u00e1 tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi c\u00f2n t\u0103ng t\u00ednh ch\u00e2n th\u1ef1c cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.
\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ebf, c\u00e1c qu\u1ea3ng c\u00e1o kem \u0111\u00e1nh r\u0103ng t\u1ea9y tr\u1eafng s\u1eed d\u1ee5ng c\u00e1c video \u0111\u00e1nh r\u0103ng m\u1ed7i ng\u00e0y \u0111\u1ec3 \u0111\u0103ng t\u1ea3i. Nh\u1edd \u0111\u00f3, c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quan s\u00e1t c\u00e1ch d\u00f9ng c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 su\u1ed1t qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.
\nB\u01b0\u1edbc 7: C\u00e1c review, feedback c\u1ee7a KH \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i hi\u1ec7u qu\u1ea3 nh\u1ea5t khi x\u00e2y d\u1ef1ng l\u00f2ng tin.
\n\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00ec ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng l\u00e0 th\u1ee9 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng. Vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng ki\u1ec3m ch\u1ee9ng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng. Ngo\u00e0i ra, c\u00e1c feedback hay reivew c\u00f3 c\u00e1nh c\u0169ng l\u00e0 th\u1ee9 x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a TTPP thu\u1ed1c. NVCSKH\/NVMKT c\u00f3 th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Facebook v\u1edbi nh\u1eefng feedback b\u1eb1ng c\u00e1ch:
\n\u2013 Th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.
\n\u2013 H\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.
\n\u2013 Th\u0103m d\u00f2 v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.
\n\u2013 Ch\u1ee5p c\u00e1c feedback v\u00e0 \u0111\u0103ng t\u1ea3i.
\nB\u01b0\u1edbc 8: Kh\u00f4ng \u0111\u0103ng qu\u00e1 nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 b\u00e1n h\u00e0ng trong m\u1ed9t ng\u00e0y
\nTh\u01b0\u1eddng xuy\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Facebook l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u0103ng qu\u00e1 nhi\u1ec1u, \u0111\u0103ng tr\u00e0n lan v\u00f4 t\u1ed9i v\u1ea1. NVCSKH\/NVMKT ch\u1ec9 n\u00ean duy tr\u00ec t\u1ea7n su\u1ea5t b\u00e0i vi\u1ebft t\u1eeb 3 \u2013 5 b\u00e0i m\u1ed7i ng\u00e0y. N\u1ebfu qu\u00e1 \u00edt NVCSKH\/NVMKT s\u1ebd kh\u00f4ng thu h\u00fat \u0111\u1ee7 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c. Tuy nhi\u00ean n\u1ebfu \u0111\u0103ng qu\u00e1 nhi\u1ec1u, NVCSKH\/NVMKT s\u1ebd g\u00e2y lo\u00e3ng b\u00e0i vi\u1ebft v\u00e0 t\u1ea1o ra s\u1ef1 nh\u00e0m ch\u00e1n.
\nThay v\u00ec n\u1ed9i dung qu\u1ea3ng c\u00e1o, ph\u00f4 di\u1ec5n s\u1ea3n ph\u1ea9m h\u00e3y mang \u0111\u1ebfn n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean fanapge c\u1ee7a TTPP thu\u1ed1c.
\nB\u01b0\u1edbc 9: \u0110\u1ed1i v\u1edbi kinh doanh online th\u00ec h\u00ecnh \u1ea3nh l\u00e0 r\u1ea5t quan tr\u1ecdng
\n\u0110i\u1ec1u n\u00e0y g\u1ea7n nh\u01b0 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft hi\u1ec3n nhi\u00ean \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh kinh doanh online. H\u00ecnh \u1ea3nh gi\u00fap ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 h\u00ecnh nh\u01b0 \u0111\u01b0\u1ee3c h\u00ecnh d\u00e1ng, k\u00edch th\u01b0\u1edbc, th\u1eadm ch\u00ed nh\u1eadn bi\u1ebft \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m. Trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, h\u00ecnh \u1ea3nh tr\u1edf th\u00e0nh th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu khi kinh doanh online, nh\u1ea5t l\u00e0 thu\u1ed1c.
\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, ngo\u00e0i t\u00e1c d\u1ee5ng mi\u00eau t\u1ea3 s\u1ea3n ph\u1ea9m. H\u00ecnh \u1ea3nh c\u00f2n \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m, \u0111\u1eb9p h\u01a1n, lung linh h\u01a1n nh\u1eb1m k\u00edch th\u00edch th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.
\n\u0110\u1ec3 c\u00f3 m\u1ed9t b\u1ee9c h\u00ecnh \u0111\u1eb9p v\u1ec1 s\u1ea3n ph\u1ea9m, b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd:
\n\u2013 G\u00f3c ch\u1ee5p nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 h\u00ecnh \u1ea3nh tr\u1edf n\u00ean \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u1eb9p nh\u1ea5t.
\n\u2013 X\u00f3a ph\u00f4ng ho\u1eb7c c\u00e1c chi ti\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft.
\n\u2013 \u0110i\u1ec1u ch\u1ec9nh hi\u1ec7u \u1ee9ng, m\u00e0u s\u1eafc,\u2026v\u1edbi c\u00e1c app chuy\u00ean d\u1ee5ng cho ch\u1ec9nh s\u1eeda \u1ea3nh.
\n\u2013 K\u1ebft h\u1ee3p ph\u1ee5 ki\u1ec7n \u0111\u1ec3 h\u00ecnh \u1ea3nh \u0111\u1eb9p h\u01a1n.
\nB\u01b0\u1edbc 10: H\u1ea1n ch\u1ebf l\u1ea5y h\u00ecnh c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng
\nC\u00e1ch t\u1ed1t nh\u1ea5t ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Facebook \u0111\u00f3 l\u00e0 h\u1ea1n ch\u1ebf l\u1ea5y h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng. NVCSKH\/NVMKT n\u00ean t\u1ef1 ch\u1ee5p v\u00e0 t\u1ea1o \u1ea3nh s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap t\u1ea1o s\u1ef1 thu h\u00fat h\u01a1n r\u1ea5t nhi\u1ec1u \u0111\u1ea5y. Nh\u1eefng l\u1ee3i \u00edch c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:
\n\u2013 Tr\u00e1nh s\u1ef1 tr\u00f9ng l\u1eadp: h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng qu\u00e1 \u201cc\u00f4ng c\u1ed9ng\u201d s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c kh\u00f4ng thu h\u00fat, qu\u00e1 copy v\u00e0 kh\u00f4ng \u0111\u00e1ng tin t\u01b0\u1edfng.
\n\u2013 T\u1ea1o n\u00e9t ri\u00eang nh\u01b0ng th\u1ed1ng nh\u1ea5t phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u Vimedimex: m\u1ed9t s\u1ed1 ng\u01b0\u1eddi t\u1ef1 t\u1ea1o cho m\u00ecnh m\u1ed9t phong c\u00e1ch ri\u00eang th\u00f4ng qua h\u00ecnh \u1ea3nh. Khi kh\u00e1ch h\u00e0ng b\u1eaft g\u1eb7p h\u00ecnh \u1ea3nh \u0111\u00f3 \u1edf \u0111\u00e2u \u0111\u00f3, h\u1ecd s\u1ebd nh\u1edb v\u1ec1 Vimedimex.
\n\u2013 T\u1ea1o s\u1ef1 ch\u00e2n th\u1eadt: \u1ea3nh t\u1ef1 ch\u1ee5p s\u1ebd th\u1ef1c t\u1ebf h\u01a1n, m\u1eb7c d\u00f9 \u0111\u00e3 ch\u1ec9nh s\u1eeda \u0111\u1ec3 \u0111\u1eb9p h\u01a1n, tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ee1 h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o chuy\u00ean d\u00f9ng ti\u1ec3u x\u1ea3o \u0111\u1ec3 t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt cho s\u1ea3n ph\u1ea9m.
\nB\u01b0\u1edbc 11: N\u1ebfu \u0111\u01b0\u1ee3c th\u00ec v\u1edbi m\u1ed7i b\u00e0i \u0111\u0103ng h\u00e3y c\u1ed1 g\u1eafng l\u00e0m seeding \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng v\u00e0 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng
\nT\u1ea1o topic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd hi\u1ec7n nay. Vi\u1ec7c t\u1ea1o c\u00e1c seeding v\u1edbi c\u00e1c quan \u0111i\u1ec3m, ch\u1ee7 \u0111\u1ec1,\u2026c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem v\u00e0o b\u00ecnh lu\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 \u00fd ki\u1ebfn. C\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh tr\u01b0\u1edbc, v\u00e0 sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp m\u1ee5c \u0111\u00edch c\u1ee7a TTPP thu\u1ed1c.
\nC\u00e1c d\u1ea1ng seeding th\u01b0\u1eddng th\u1ea5y nh\u1ea5t bao g\u1ed3m:
\n\u2013 Gi\u1edbi thi\u1ec7u ho\u1eb7c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.
\n\u2013 T\u1ea1o c\u00e1c topic xung quanh s\u1ef1 vi\u1ec7c, hi\u1ec7n t\u01b0\u1ee3ng th\u01b0\u1eddng nh\u1eadt.
\n\u2013 T\u1ea1o c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i, c\u00e1c lu\u1ed3ng \u00fd ki\u1ebfn v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u
\n3. Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean k\u00eanh Zalo \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle, moblile app
\nZalo \u1ee9ng d\u1ee5ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle, moblile app cho ph\u00e9p NVCSKH\/NVMKT g\u1ecdi \u0111i\u1ec7n v\u00e0 nh\u1eafn tin cho kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Zalo \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng \u1ea5n t\u01b0\u1ee3ng, theo th\u1ed1ng k\u00ea \u0111\u1ebfn 89% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng app mobile Zalo trong \u0111\u1ed9 tu\u1ed5i 18-39. C\u0169ng theo b\u00e1o c\u00e1o Zalo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t m\u1ed1c 80 tri\u1ec7u ng\u01b0\u1eddi, l\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f3 l\u01b0\u1ee3t t\u1ea3i nhi\u1ec1u nh\u1ea5t tr\u00ean c\u1ea3 Android v\u00e0 iOS cho n\u00ean d\u1ec5 th\u1ea5y r\u1eb1ng Zalo \u0111ang m\u1edf ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng kinh doanh v\u00e0 qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng.
\nTTPP thu\u1ed1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eeb giai \u0111o\u1ea1n tr\u01b0\u1edbc \u2013 trong v\u00e0 sau khi mua h\u00e0ng \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng. Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin lan truy\u1ec1n nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay, ch\u1ec9 c\u1ea7n m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm kh\u00f4ng t\u1ed1t th\u00ec m\u1ecdi c\u1ed1 g\u1eafng tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 th\u1ec3 xu\u1ed1ng s\u00f4ng xu\u1ed1ng bi\u1ec3n. Khi kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, NVCSKH\/NVMKT ch\u1ee7 \u0111\u1ed9ng nh\u1eafn tin \u0111\u1ec1 ngh\u1ecb kh\u00e1c h\u00e0ng \u0111\u00e1nh gi\u00e1 t\u1ed1t cho s\u1ea3n ph\u1ea9m.
\nB\u00ean c\u1ea1nh \u0111\u00f3, NVCSKH\/NVMKT ph\u1ea3i th\u1ea5u hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi th\u1ea5u hi\u1ec3u s\u1ea3n ph\u1ea9m \u0111\u1ec3 lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch.
\nDo v\u1eady, TTPP thu\u1ed1c l\u1ef1a ch\u1ecdn Zalo \u1ee9ng d\u1ee5ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle, moblile app l\u00e0 k\u00eanh b\u00e1n h\u00e0ng ch\u1ee7 ch\u1ed1t \u0111\u1ec3 t\u0103ng doanh s\u1ed1, NVCSKH\/NVMKT c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eafn tin tr\u1ef1c ti\u1ebfp, g\u1eedi th\u00f4ng tin khuy\u1ebfn m\u00e3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng\u2026 th\u00f4ng qua s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean Zalo \u1ee9ng d\u1ee5ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle, moblile app.
\nL\u00fd do ch\u1ecdn ph\u1ea7n m\u1ec1m Oracle, moblile app \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean Zalo
\n\u2013 Khi ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng Zalo th\u00ec ph\u1ea3i \u0111\u0103ng k\u00fd b\u1eb1ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i n\u00ean gi\u00fap h\u1ea1n ch\u1ebf t\u1ed1i \u0111a l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ea3o t\u1ea1o k\u1ebft qu\u1ea3 ti\u1ebfp c\u1eadn cao h\u01a1n. T\u1ec9 l\u1ec7 ti\u1ebfp c\u1eadn l\u00ean \u0111\u1ebfn 90% khi t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n c\u1ee7a NVCSKH\/NVMKT v\u00e0 t\u00e0i kho\u1ea3n c\u1ee7a TTPP thu\u1ed1c k\u1ebft b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng tin b\u00e0i, s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1edbi \u0111\u0103ng l\u00ean. TTPP thu\u1ed1c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vimedimex c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch\u2026
\n\u2013 Ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng Zalo l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c khi NVCSKH\/NVMKT c\u00f3 th\u1ec3 nh\u1eafn tin tr\u1ef1c ti\u1ebfp ho\u1eb7c g\u1ecdi \u0111i\u1ec7n \u0111\u1ec3 trao \u0111\u1ed5i th\u00f4ng tin, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.
\n\u2013 C\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn: \u1ede Vi\u1ec7t Nam, hi\u1ebfm ai s\u1eed d\u1ee5ng smartphone m\u00e0 kh\u00f4ng c\u00e0i \u0111\u1eb7t app Zalo, v\u00ec v\u1eady b\u00e1n h\u00e0ng tr\u00ean Zalo c\u00f3 m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ec3 TTPP thu\u1ed1c c\u00f3 th\u1ec3 khai th\u00e1c.
\n\u2013 Kh\u00f4ng lo kh\u00e1ch h\u00e0ng \u1ea3o: M\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea7n c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ri\u00eang bi\u1ec7t th\u00ec m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o Zalo, NVCSKH\/NVMKT c\u00f3 th\u1ec3 y\u00ean t\u00e2m v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u201cb\u1eb1ng x\u01b0\u01a1ng b\u1eb1ng th\u1ecbt\u201d c\u1ee7a m\u00ecnh, tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng \u201c\u1ea3o\u201d.
\n\u2013 Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao: Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng khi \u0111\u0103ng b\u00e0i post tr\u00ean Zalo r\u1ea5t r\u1ed9ng v\u1edbi t\u1ef7 l\u1ec7 reach tr\u00ean 80%, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p.
\n3. Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean Zalo \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle, moblile app
\nB\u01b0\u1edbc 1: TTPP thu\u1ed1c k\u1ebft b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng
\nSau khi b\u00e1n h\u00e0ng, TTPP thu\u1ed1c l\u01b0u l\u1ea1i th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 xin s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n trao \u0111\u1ed5i. Qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i TTPP thu\u1ed1c s\u1ebd t\u00ecm ki\u1ebfm t\u00e0i kho\u1ea3n zalo c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 k\u1ebft b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.
\nTh\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng zalo th\u01b0\u1eddng s\u1ebd kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u1eefng l\u1eddi m\u1eddi k\u1ebft b\u1ea1n l\u1ea1 ho\u1eb7c h\u1ecd kh\u00f4ng hay check th\u00f4ng b\u00e1o zalo v\u00e0 s\u1ebd b\u1ecf qu\u00ean, kh\u00f4ng k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi TTPP thu\u1ed1c. Ch\u00ednh v\u00ec th\u1ebf, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u01b0\u1edbc \u0111\u1ea7u su\u00f4n s\u1ebb trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, NVCSKH\/NVMKT \u0111\u1ec1 xu\u1ea5t kh\u00e1ch h\u00e0ng k\u1ebft b\u1ea1n v\u1edbi t\u00e0i kho\u1ea3n zalo c\u1ee7a TTPP thu\u1ed1c khi kh\u00e1ch h\u00e0ng \u0111ang trong TTPP thu\u1ed1c. Ho\u1eb7c \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t t\u1eb7ng ri\u00eang cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 k\u1ebft b\u1ea1n zalo v\u1edbi TTPP thu\u1ed1c.
\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3
\nPh\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c chia c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m theo c\u00e1c nh\u00f3m thu\u1ed1c d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m (\u0111\u1ecba l\u00fd, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh\u2026). C\u00e0ng khai th\u00e1c v\u00e0 n\u1eafm gi\u1eef nhi\u1ec1u d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00e0ng \u0111a d\u1ea1ng v\u00e0 hi\u1ec7u qu\u1ea3. Vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng gi\u00fap NVCSKH\/NVMKT ti\u1ebft ki\u1ec7m th\u1eddi gian trong vi\u1ec7c g\u1eedi tin nh\u1eafn d\u00e0nh cho nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang nh\u01b0: \u201ckh\u00e1ch h\u00e0ng m\u1edbi\u201d, \u201ckh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\u201d, \u201ckh\u00e1ch h\u00e0ng VIP\u201d\u2026
\nB\u01b0\u1edbc 3: T\u01b0\u01a1ng t\u00e1c \u2013 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua zalo
\nSau khi \u0111\u01b0\u1ee3c k\u1ebft b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y th\u01b0\u1eddng xuy\u00ean ch\u0103m s\u00f3c, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. TTPP thu\u1ed1c thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 nh\u1eefng inbox ch\u00e0o h\u1ecfi, h\u1ecfi th\u0103m, ch\u00fac m\u1eebng sinh nh\u1eadt hay nh\u1eefng \u01b0u \u0111\u00e3i d\u00e0nh cho kh\u00e1ch h\u00e0ng qua zalo \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin.
\nTTPP thu\u1ed1c th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1edbi l\u00ean trang zalo \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn. N\u00ean thi\u1ebft l\u1eadp nh\u1eefng b\u1ea3ng \u0111\u00e1nh gi\u00e1, t\u00ecm hi\u1ec3u \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng tr\u00ean zalo \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng.Tuy nhi\u00ean l\u00ean h\u1ea1n ch\u1ebf nh\u1eefng b\u00e0i \u0111\u0103ng kh\u00f4ng c\u1ea7n thi\u1ebft, nh\u1eefng inbox g\u00e2y phi\u1ec1n h\u00e0 kh\u00f3 ch\u1ecbu v\u1edbi kh\u00e1ch h\u00e0ng v\u00ec n\u1ebfu g\u1eb7p kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh, NVCSKH\/NVMKT s\u1ebd c\u00f3 th\u1ec3 b\u1ecb block ho\u1eb7c b\u00e1o c\u00e1o trang \u2013 d\u1ec5 m\u1ea5t t\u00e0i kho\u1ea3n.
\nPh\u1ea3n h\u1ed3i tin nh\u1eafn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n th\u00f4ng tin v\u00f4 gi\u00e1 \u0111\u1ec3 ng\u01b0\u1eddi l\u00e0m ch\u1ee7 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi c\u0169ng t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c hi\u1ec3n th\u1ecb tr\u00ean Zalo TTPP thu\u1ed1c Vimedimex. Khi ch\u1ee7 \u0111\u1ed9ng t\u01b0 v\u1ea5n, nh\u1eafn tin cho kh\u00e1ch h\u00e0ng NVCSKH\/NVMKT s\u1ebd ch\u1ee7 \u0111\u1ed9ng gi\u1ea3i quy\u1ebft nh\u1eefng ph\u00e1t sinh x\u1ea5u n\u1ebfu c\u00f3. V\u00ed d\u1ee5 nh\u01b0 ph\u1ea3n h\u1ed3i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u1ee7y \u0111\u01a1n h\u00e0ng \u0111\u1ed9t xu\u1ea5t\u2026
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c gi\u00fap TTPP thu\u1ed1c thu nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Zalo:
\n\u2013 M\u1ee5c ph\u1ea3n h\u1ed3i trong Zalo
\n\u2013 G\u1eedi h\u00e0ng lo\u1ea1t tin nh\u1eafn theo m\u1eabu tham kh\u1ea3o \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng
\n\u2013 Review c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a TTPP thu\u1ed1c
\n\u2013 G\u1ecdi \u0111i\u1ec7n cho kh\u00e1ch h\u00e0ng th\u00f4ng qua Zalo \u0111\u1ec3 l\u1eafng nghe \u00fd ki\u1ebfn tr\u1ef1c ti\u1ebfp
\nB\u01b0\u1edbc 3: T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i tr\u00ean zalo
\nCh\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n t\u1ed1t kh\u00e2u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch cho kh\u00e1ch h\u00e0ng th\u00ec kh\u1ea3 n\u0103ng cao. Tuy nhi\u00ean, v\u1eabn c\u1ea7n m\u1ed9t s\u1ed1 \u0111\u00f2n t\u00e2m l\u00fd \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.
\nX\u00e2y d\u1ef1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ec3 tri \u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua v\u00e0 theo d\u00f5i TTPP thu\u1ed1c tr\u00ean zalo. T\u1ea1o nh\u1eefng tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng tr\u00ean chatbox c\u1ee7a zalo \u0111\u1ec3 g\u1eedi \u0111\u1ed3ng lo\u1ea1t cho c\u00e1c kh\u00e1ch h\u00e0ng, ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c c\u0169ng t\u0103ng cao.
\nT\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u01b0\u1eddng r\u1ea5t th\u00edch \u0111\u01b0\u1ee3c t\u1eb7ng qu\u00e0, nh\u1eadn khuy\u1ebfn m\u00e3i\/voucher. Do v\u1eady, TTPP thu\u1ed1c \u0111a d\u1ea1ng c\u00e1c l\u00fd do t\u1eb7ng qu\u00e0 \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng\/ V\u00ed d\u1ee5 nh\u01b0: ph\u1ea7n th\u01b0\u1edfng d\u00e0nh cho kh\u00e1ch mua h\u00e0ng, qu\u00e0 t\u1eb7ng cho kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m TTPP thu\u1ed1c th\u01b0\u1eddng xuy\u00ean, khuy\u1ebfn m\u1ea1i t\u1eb7ng qu\u00e0 v\u1edbi \u0111\u1ecbnh m\u1ee9c mua s\u1eafm ho\u1eb7c gi\u1ea3m gi\u00e1 b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau\u2026
\nIV. H\u01b0\u1edbng d\u1eabn ph\u1ea7n m\u1ec1m Oracle ph\u00e2n h\u1ec7 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\n1. M\u1ee5c \u0111\u00edch
\n\u2013 Ch\u1ee9c n\u0103ng Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cung c\u1ea5p c\u00f4ng c\u1ee5 v\u00e0 s\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p, t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb theo l\u1ecbch \u0111\u1ecbnh tr\u01b0\u1edbc v\u00e0 g\u00e1n nh\u00e2n vi\u00ean ch\u0103m s\u00f3c, k\u1ebf ho\u1ea1ch ch\u0103m s\u00f3c\u2026 h\u1ed7 tr\u1ee3 vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t:
\n\u2013 T\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 th\u00f4ng tin kh\u00e1ch h\u00e0ng th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng, l\u01b0u gi\u1eef t\u1ea5t c\u1ea3 th\u00f4ng tin v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap TTPP thu\u1ed1c\/si\u00eau th\u1ecb thu\u1ed1c mini tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p m\u1ed7i nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ri\u00eang c\u1ee7a m\u00ecnh, d\u1eabn \u0111\u1ebfn m\u1ea5t th\u00f4ng tin kh\u00e1ch h\u00e0ng khi nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c.
\n\u2013 Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean \u0111ang l\u00e0m vi\u1ec7c g\u00ec v\u00e0 ti\u1ebfn \u0111\u1ed9 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean s\u1ebd tri\u1ec3n khai quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng theo \u0111\u00fang quy chu\u1ea9n, tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p m\u1ea5t kh\u00e1ch h\u00e0ng do ch\u0103m s\u00f3c kh\u00f4ng t\u1ed1t.
\n\u2013 Gi\u00fap l\u00e3nh \u0111\u1ea1o qu\u1ea3n l\u00fd bi\u1ebft \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ph\u1ea3i ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c d\u1ef1a tr\u00ean c\u00e1c l\u1ea7n ch\u0103m s\u00f3c ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng \u0111ang kh\u00f4ng h\u00e0i l\u00f2ng \u1edf \u0111i\u1ec3m n\u00e0o, \u0111ang t\u1eafc \u1edf kh\u00e2u n\u00e0o, kh\u00e1ch h\u00e0ng n\u00e0o c\u1ea7n ch\u0103m s\u00f3c \u201c\u0111\u1eb7c bi\u1ec7t\u201d\u2026 N\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u00e0y l\u00e3nh \u0111\u1ea1o qu\u1ea3n l\u00fd m\u1edbi \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh, kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch, m\u1ee5c ti\u00eau \u0111\u1eb7t ra v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi.
\n\u2013 Ch\u1ee9c n\u0103ng Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng gi\u00fap TTPP thu\u1ed1c\/si\u00eau th\u1ecb thu\u1ed1c mini t\u1eadp h\u1ee3p v\u00e0 khai th\u00e1c h\u1eefu hi\u1ec7u c\u00e1c ki\u1ebfn th\u1ee9c kinh doanh t\u00edch l\u0169y \u0111\u01b0\u1ee3c v\u00e0 \u201cth\u1eeba k\u1ebf\u201d cho c\u00e1c th\u1ebf h\u1ec7 sau. Doanh nghi\u1ec7p s\u1ebd kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi.
\n\u2013 Ch\u1ee9c n\u0103ng n\u00e0y c\u00f2n gi\u00fap cho l\u00e3nh \u0111\u1ea1o qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t h\u1ee3p \u0111\u1ed3ng v\u00e0 ph\u1ea3n h\u1ed3i h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua l\u1ecbch s\u1eed giao d\u1ecbch.
\n2. H\u01b0\u1edbng d\u1eabn ph\u1ea7n m\u1ec1m Oracle ph\u00e2n h\u1ec7 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\n2.1 Quy tr\u00ecnh t\u1ed5ng th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle
\n
![\"z2308538270497_1215d445400adef22809c74631621db6\"](\"https:\/\/igaret.com\/wp-content\/uploads\/2021\/02\/z2308538270497_1215d445400adef22809c74631621db6.jpg\")
<\/a>\n2.1 Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle d\u00e0nh cho NVCSKH
\n
![\"z2308544230162_9012071846611df1078c5edf363c2370\"](\"https:\/\/igaret.com\/wp-content\/uploads\/2021\/02\/z2308544230162_9012071846611df1078c5edf363c2370.jpg\")
<\/a>\nV. Y\u00eau c\u1ea7u v\u1ec1 ph\u00e2n h\u1ec7 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean ph\u1ea7n m\u1ec1m Oracle v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng
\n1. C\u1ea5u h\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\nGiao di\u1ec7n ch\u00ednh: truy c\u1eadp menu Add-ins \u00e0 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\nC\u00e1c h\u00ecnh th\u1ee9c ch\u0103m s\u00f3c:
\n2. L\u1ef1a ch\u1ecdn 1: G\u00e1n user ch\u0103m s\u00f3c theo m\u1eb7t h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng mua
\n2.1 M\u1ee5c \u0111\u00edch: \u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng \u0111\u1eb7c bi\u1ec7t c\u1ea7n ph\u1ea3i hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. V\u00ec th\u1ebf l\u1ef1a ch\u1ecdn ch\u1ecdn n\u00e0y s\u1ebd c\u0103n c\u1ee9 theo kh\u1ea3 n\u0103ng c\u1ee7a t\u1eebng ng\u01b0\u1eddi c\u00f3 hi\u1ec3u bi\u1ebft v\u00e0 kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n ch\u0103m s\u00f3c d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0o th\u00ec s\u1ebd ch\u0103m s\u00f3c to\u00e0n b\u1ed9 nh\u1eefng kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \u0111\u00f3. V\u00ed d\u1ee5 ch\u0103m s\u00f3c theo t\u1eebng nh\u00f3m b\u1ec7nh (21 nh\u00f3m b\u1ec7nh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 21 nh\u00f3m thu\u1ed1c) nh\u01b0: TPCN gi\u1ea3m c\u00e2n, B\u00eanh ti\u1ec3u \u0111\u01b0\u1eddng, B\u1ec7nh Tim\u2026. Nh\u1eefng user \u0111\u01b0\u1ee3c g\u00e1n ch\u0103m s\u00f3c m\u1eb7t h\u00e0ng n\u00e0o th\u00ec khi v\u00e0o giao di\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00ec h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng s\u1ebd hi\u1ec3n th\u1ecb danh s\u00e1ch kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng \u0111\u01a1n h\u00e0ng c\u00f3 ch\u1ee9a nh\u1eefng s\u1ea3n ph\u1ea9m m\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c g\u00e1n ch\u0103m s\u00f3c t\u00f9y v\u00e0o menu NVCSKH l\u1ef1a ch\u1ecdn hi\u1ec3n th\u1ecb theo kh\u00e1ch h\u00e0ng hay theo \u0111\u01a1n h\u00e0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u0103m s\u00f3c.
\na) L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ch\u0103m s\u00f3c: Ch\u1ecdn ch\u0103m s\u00f3c theo m\u1eb7t h\u00e0ng sau \u0111\u00f3 nh\u1ea5n Ghi
\n
![\"z2308549784685_e18b56e260b2119441b585a823fe292e\"](\"https:\/\/igaret.com\/wp-content\/uploads\/2021\/02\/z2308549784685_e18b56e260b2119441b585a823fe292e.png\")
<\/a>\nb) C\u1ea5u h\u00ecnh kho\u1ea3ng ng\u1eaft ch\u0103m s\u00f3c cho m\u1eb7t h\u00e0ng
\n\u2013 Giao di\u1ec7n c\u1ee7a ph\u1ea7n c\u1ea5u h\u00ecnh kho\u1ea3ng ng\u1eaft cho m\u1eb7t h\u00e0ng:
\nT\u1ea1i \u0111\u00e2y s\u1ebd x\u00e1c \u0111\u1ecbnh kho\u1ea3ng ng\u1eaft c\u1ee7a t\u1eebng m\u1eb7t h\u00e0ng: Kho\u1ea3ng ng\u1eaft n\u00e0y s\u1ebd d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u00e0y \u0111\u1ea7u ti\u00ean c\u1ea7n ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng. \u0110\u1ed1i v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng kh\u00f4ng c\u1ea7n ch\u0103m s\u00f3c ta \u0111\u1ec3 kho\u1ea3ng ng\u1eaft=0
\n\u2013 N\u1ebfu trong m\u1ed9t \u0111\u01a1n h\u00e0ng c\u00f3 nhi\u1ec1u m\u1eb7t h\u00e0ng th\u00ec h\u1ec7 th\u1ed1ng s\u1ebd t\u00ednh to\u00e1n c\u00e1c ng\u00e0y c\u1ea7n ch\u0103m s\u00f3c cho t\u1eebng m\u1eb7t h\u00e0ng = Ng\u00e0y mua h\u00e0ng + (Kho\u1ea3ng ng\u1eaft * S\u1ed1 l\u01b0\u1ee3ng mua). Sau \u0111\u00f3 s\u1ebd l\u1ea5y ng\u00e0y g\u1ea7n nh\u1ea5t l\u00e0m ng\u00e0y c\u1ea7n ch\u0103m s\u00f3c cho \u0111\u01a1n h\u00e0ng n\u00e0y.
\n\u2013 Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ng\u00e0y ch\u0103m s\u00f3c c\u1ee7a \u0111\u01a1n h\u00e0ng th\u00ec khi nh\u00e2n vi\u00ean ch\u0103m s\u00f3c \u0111\u0103ng nh\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m truy c\u1eadp v\u00e0o menu \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c th\u00ec c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1ebfn ng\u00e0y ch\u0103m s\u00f3c s\u1ebd hi\u1ec3n th\u1ecb.
\n\u2013 Trong m\u00e0n h\u00ecnh kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c: \u0110\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng mua nhi\u1ec1u \u0111\u01a1n h\u00e0ng v\u00e0 m\u1ed7i \u0111\u01a1n h\u00e0ng c\u00f3 ng\u00e0y ch\u0103m s\u00f3c kh\u00e1c nhau th\u00ec h\u1ec7 th\u1ed1ng s\u1ebd l\u1ea5y \u0111\u01a1n h\u00e0ng c\u00f3 ng\u00e0y ch\u0103m s\u00f3c g\u1ea7n nh\u1ea5t. Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c s\u1ebd c\u1eadp nh\u1eadt n\u1ed9i dung ch\u0103m s\u00f3c theo \u0111\u01a1n h\u00e0ng.
\nCh\u00fa \u00fd: \u0110\u1ed1i v\u1edbi \u0111\u01a1n h\u00e0ng \u0111\u00e3 ch\u0103m s\u00f3c, th\u00ec ng\u00e0y ch\u0103m s\u00f3c ti\u1ebfp theo s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c \u1ea5n \u0111\u1ecbnh khi c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u00e3 ch\u0103m s\u00f3c. (Kh\u00f4ng x\u00e9t \u0111\u1ebfn kho\u1ea3ng ng\u1eaft n\u1eefa).
\n\u2013 S\u1ed1 l\u1ea7n CS max\/min: \u0111\u1ec3 \u0111\u01b0a ra con s\u1ed1 g\u1ee3i \u00fd s\u1ed1 l\u1ea7n ch\u0103m s\u00f3c t\u1ed1i \u0111a t\u1ed1i thi\u1ec3u c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng khi b\u00e1n m\u1eb7t h\u00e0ng h\u00e0ng n\u00e0y.
\nc) G\u00e1n user ch\u0103m s\u00f3c theo m\u1eb7t h\u00e0ng
\n\u2013 Truy c\u1eadp menu tr\u00e1i \u2018G\u00e1n user ch\u0103m s\u00f3c m\u1eb7t h\u00e0ng\u2019: Giao di\u1ec7n n\u00e0y s\u1ebd d\u00f9ng \u0111\u1ec3 g\u00e1n m\u1eb7t h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c cho t\u1eebng kh\u00e1ch h\u00e0ng
\nB\u01b0\u1edbc 1: Ta l\u1ef1a ch\u1ecdn nhanh c\u00e1c m\u1eb7t h\u00e0ng theo c\u00e2y nh\u00f3m h\u00e0ng, sau \u0111\u00f3 t\u00edch ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng
\nB\u01b0\u1edbc 2: Ch\u1ecdn user c\u1ea7n g\u00e1n m\u1eb7t h\u00e0ng ch\u0103m s\u00f3c.
\nB\u01b0\u1edbc 3: T\u00edch m\u0169i t\u00ean xu\u1ed1ng \u0111\u1ec3 th\u00eam c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 ch\u1ecdn g\u00e1n cho user v\u00e0 nh\u1ea5n Ghi l\u1ea1i.
\n3. L\u1ef1a ch\u1ecdn 2: G\u00e1n user ch\u0103m s\u00f3c theo kh\u00e1ch h\u00e0ng
\n3.1 M\u1ee5c \u0111\u00edch: \u0110\u1ed1i v\u1edbi l\u1ef1a ch\u1ecdn n\u00e0y th\u00ec s\u1ebd c\u0103n c\u1ee9 theo c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 g\u00e1n m\u1ed9t ng\u01b0\u1eddi c\u00f3 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ch\u0103m s\u00f3c h\u1ed7 tr\u1ee3, nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0m h\u00e0i l\u00f2ng t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng. Nh\u1eefng user \u0111\u01b0\u1ee3c g\u00e1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng n\u00e0o th\u00ec khi v\u00e0o giao di\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00ec h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ebfn l\u1ecbch c\u1ea7n ch\u0103m s\u00f3c l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c g\u00e1n v\u00e0 b\u1eaft \u0111\u1ea7u ch\u0103m s\u00f3c v\u00e0 \u0111\u1eb7t l\u1ecbch ch\u0103m s\u00f3c ti\u1ebfp theo.
\n3.2 C\u00e1c b\u01b0\u1edbc C\u1ea5u h\u00ecnh:
\na) L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ch\u0103m s\u00f3c: Ch\u1ecdn ch\u0103m s\u00f3c theo kh\u00e1ch h\u00e0ng sau \u0111\u00f3 nh\u1ea5n Ghi
\n
<\/a>\nb) G\u00e1n user ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng
\n\u2013 Truy c\u1eadp menu tr\u00e1i \u2018G\u00e1n user ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: Giao di\u1ec7n n\u00e0y s\u1ebd d\u00f9ng \u0111\u1ec3 g\u00e1n kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c cho t\u1eebng kh\u00e1ch h\u00e0ng
\nB\u01b0\u1edbc1: Ta l\u1ef1a ch\u1ecdn nhanh c\u00e1c m\u1eb7t h\u00e0ng theo c\u00e2y nh\u00f3m h\u00e0ng sau \u0111\u00f3 t\u00edch ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng
\nB\u01b0\u1edbc 2: Ch\u1ecdn user c\u1ea7n g\u00e1n m\u1eb7t h\u00e0ng ch\u0103m s\u00f3c t\u1eeb danh s\u00e1ch c\u00e1c user trong
\nB\u01b0\u1edbc 3: T\u00edch m\u0169i t\u00ean xu\u1ed1ng \u0111\u1ec3 th\u00eam c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 ch\u1ecdn g\u00e1n cho user v\u00e0 nh\u1ea5n Ghi l\u1ea1i.
\n4. L\u1ef1a ch\u1ecdn 3: Kh\u00f4ng gi\u1edbi h\u1ea1n (h\u1ed7n h\u1ee3p)
\n4.1 M\u1ee5c \u0111\u00edch: V\u1edbi l\u1ef1a ch\u1ecdn n\u00e0y th\u00ec vi\u1ec7c ch\u0103m s\u00f3c kh\u00f4ng y\u00eau c\u1ea7u t\u1edbi k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c m\u00e0 s\u1ebd \u00e1p d\u1ee5ng cho to\u00e0n \u0111\u1ed9i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty kh\u00f4ng ph\u00e2n bi\u1ec7t theo kh\u00e1ch h\u00e0ng hay m\u1eb7t h\u00e0ng. T\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c \u0111\u1ec1u nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng \u0111\u1ebfn l\u1ecbch c\u1ea7n ch\u0103m s\u00f3c v\u00e0 lu\u00e2n phi\u00ean ch\u0103m s\u00f3c.
\n4.2 C\u1ea5u h\u00ecnh: L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ch\u0103m s\u00f3c l\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n sau \u0111\u00f3 nh\u1ea5n Ghi
\n
<\/a>\n5. Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u01a1n h\u00e0ng
\n5.1 \u0110\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c
\n\u2013 T\u1ea1i \u0111\u00e2y s\u1ebd hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1ebfn l\u1ecbch ch\u0103m s\u00f3c. T\u00f9y v\u00e0o l\u1ef1a ch\u1ecdn c\u1ea5u h\u00ecnh ch\u0103m s\u00f3c m\u00e0 danh s\u00e1ch \u0111\u01a1n h\u00e0ng s\u1ebd thay \u0111\u1ed5i v\u1edbi t\u1eebng user \u0111\u0103ng nh\u1eadp v\u00e0o ph\u1ea7n m\u1ec1m.
\n\u2013 Truy c\u1eadp v\u00e0o menu tr\u00e1i \u0111\u1ea7u ti\u1ec1n \u2018\u0110\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c\u2019
\nUser c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn tr\u1ea1ng th\u00e1i c\u1ee7a \u0111\u01a1n h\u00e0ng \u0111\u1ec3 l\u1ecdc nh\u1eefng \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c:
\nCh\u01b0a ch\u0103m s\u00f3c: l\u00e0 nh\u1eefng \u0111\u01a1n h\u00e0ng ch\u01b0a ch\u0103m s\u00f3c l\u1ea7n n\u00e0o. Ng\u00e0y g\u1ee3i \u00fd ch\u0103m s\u00f3c l\u00e0 ng\u00e0y g\u1ee3i \u00fd theo kho\u1ea3ng ng\u1eaft \u0111\u00e3 \u0111\u1eb7t khi c\u1ea5u h\u00ecnh ch\u0103m s\u00f3c.
\n\u0110\u00e3 ch\u0103m s\u00f3c: l\u00e0 nh\u1eefng \u0111\u01a1n h\u00e0ng c\u00f3 c\u00f3 n\u1ed9i dung ch\u0103m s\u00f3c v\u00e0 ch\u01b0a k\u1ebft th\u00fac ch\u0103m s\u00f3c. L\u1ecbch h\u1eb9n ch\u0103m s\u00f3c n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp khi nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c tr\u01b0\u1edbc.
\n\u2013 Ch\u1ecdn kho\u1ea3ng th\u1eddi gian t\u00ecm ki\u1ebfm \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c. Kho\u1ea3ng th\u1eddi gian n\u00e0y ch\u00ednh l\u00e0 ng\u00e0y ch\u0103m s\u00f3c theo kho\u1ea3ng ng\u1eaft ho\u1eb7c user \u0111\u00e3 \u0111\u1eb7t \u0111\u1ec3 ch\u0103m s\u00f3c theo \u0111\u01a1n h\u00e0ng.
\nNh\u1eadp th\u00f4ng tin ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng: T\u1ea1i danh s\u00e1ch c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c, ta k\u00edch chu\u1ed9t v\u00e0o \u00f4 vu\u00f4ng t\u1ea1i \u00f4 S\u1ed1 phi\u1ebfu \u00e0 h\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c.
\n5.2 \u0110\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c theo nh\u00f3m h\u00e0ng (21 nh\u00f3m h\u00e0ng)
\n-T\u1ea1i \u0111\u00e2y s\u1ebd hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1ebfn l\u1ecbch ch\u0103m s\u00f3c, v\u00e0 h\u1ed7 tr\u1ee3 xem theo t\u1eebng nh\u00f3m h\u00e0ng ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m h\u00e0ng. V\u1edbi ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c t\u00ecm nhanh c\u00e1c \u0111\u01a1n h\u00e0ng theo nh\u00f3m h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c. T\u00f9y v\u00e0o l\u1ef1a ch\u1ecdn c\u1ea5u h\u00ecnh ch\u0103m s\u00f3c m\u00e0 danh s\u00e1ch \u0111\u01a1n h\u00e0ng s\u1ebd thay \u0111\u1ed5i v\u1edbi t\u1eebng user \u0111\u0103ng nh\u1eadp v\u00e0o ph\u1ea7n m\u1ec1m.
\n\u2013 Truy c\u1eadp v\u00e0o menu tr\u00e1i \u2018\u0110\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c theo nh\u00f3m h\u00e0ng\u2019. Sau \u0111\u00f3 b\u1ea1n l\u1ef1a ch\u1ecdn tr\u1ea1ng th\u00e1i v\u00e0 ng\u00e0y ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng \u0111\u1ec1 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c.
\nNh\u1eadp th\u00f4ng tin ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng: T\u1ea1i danh s\u00e1ch c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c, ta k\u00edch chu\u1ed9t v\u00e0o \u00f4 vu\u00f4ng t\u1ea1i \u00f4 S\u1ed1 phi\u1ebfu \u00e0 h\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c. (chi ti\u1ebft t\u1ea1i M\u1ee5c 6 ph\u00eda d\u01b0\u1edbi)
\n5.3 \u0110\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c theo khu v\u1ef1c kh\u00e1ch h\u00e0ng
\n\u2013 T\u1ea1i \u0111\u00e2y s\u1ebd hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1ebfn l\u1ecbch ch\u0103m s\u00f3c. V\u1edbi ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c t\u00ecm nhanh c\u00e1c \u0111\u01a1n h\u00e0ng theo khu v\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c. T\u00f9y v\u00e0o l\u1ef1a ch\u1ecdn c\u1ea5u h\u00ecnh ch\u0103m s\u00f3c m\u00e0 danh s\u00e1ch \u0111\u01a1n h\u00e0ng s\u1ebd thay \u0111\u1ed5i v\u1edbi t\u1eebng user \u0111\u0103ng nh\u1eadp v\u00e0o ph\u1ea7n m\u1ec1m.
\n\u2013 Truy c\u1eadp v\u00e0o menu tr\u00e1i \u2018\u0110\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c theo khu v\u1ef1c. Sau \u0111\u00f3 b\u1ea1n l\u1ef1a ch\u1ecdn tr\u1ea1ng th\u00e1i v\u00e0 ng\u00e0y ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng \u0111\u1ec1 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c.
\nNh\u1eadp th\u00f4ng tin ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng: T\u1ea1i danh s\u00e1ch c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c, ta k\u00edch chu\u1ed9t v\u00e0o \u00f4 vu\u00f4ng t\u1ea1i \u00f4 S\u1ed1 phi\u1ebfu \u00e0 h\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c. (chi ti\u1ebft t\u1ea1i M\u1ee5c 6 ph\u00eda d\u01b0\u1edbi).
\n5.4 Kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c
\n\u2013 T\u1ea1i \u0111\u00e2y s\u1ebd hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ebfn l\u1ecbch ch\u0103m s\u00f3c. L\u1ecbch ch\u0103m s\u00f3c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean l\u1ecbch ch\u0103m s\u00f3c c\u1ee7a \u0111\u01a1n h\u00e0ng ho\u1eb7c l\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u00e0 ng\u01b0\u1eddi ch\u0103m s\u00f3c \u0111\u00e3 \u0111\u1eb7t l\u1ecbch t\u1ea1i l\u1ea7n ch\u0103m s\u00f3c tr\u01b0\u1edbc. V\u1edbi ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nhanh n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng mua nhi\u1ec1u \u0111\u01a1n h\u00e0ng. T\u00f9y v\u00e0o l\u1ef1a ch\u1ecdn c\u1ea5u h\u00ecnh ch\u0103m s\u00f3c m\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng s\u1ebd thay \u0111\u1ed5i v\u1edbi t\u1eebng user \u0111\u0103ng nh\u1eadp v\u00e0o ph\u1ea7n m\u1ec1m.
\n\u2013 Truy c\u1eadp v\u00e0o menu tr\u00e1i \u2018Kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c\u2019. Sau \u0111\u00f3 b\u1ea1n l\u1ef1a ch\u1ecdn tr\u1ea1ng th\u00e1i v\u00e0 ng\u00e0y ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1 t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c.
\nNh\u1eadp th\u00f4ng tin ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: T\u1ea1i danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c, ta k\u00edch chu\u1ed9t v\u00e0o \u00f4 vu\u00f4ng t\u1ea1i \u00f4 M\u00e3 kh\u00e1ch h\u00e0ng h\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c.
\n5.5 Danh s\u00e1ch kh\u00e1ch h\u00e0ng
\n\u2013 T\u1ea1i \u0111\u00e2y s\u1ebd hi\u1ec3n th\u1ecb danh s\u00e1ch to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng trong danh m\u1ee5c. V\u1edbi ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c lien h\u1ec7 ch\u0103m s\u00f3c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1eb7t l\u1ecbch \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u0103m s\u00f3c tr\u01b0\u1edbc b\u00e1n h\u00e0ng.
\n\u2013 Truy c\u1eadp v\u00e0o menu tr\u00e1i \u2018Danh s\u00e1ch kh\u00e1ch h\u00e0ng\u2019. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn khu v\u1ef1c \u0111\u1ec3 l\u1ecdc kh\u00e1ch h\u00e0ng.
\nNh\u1eadp th\u00f4ng tin ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: T\u1ea1i danh s\u00e1ch kh\u00e1ch h\u00e0ng, ta k\u00edch chu\u1ed9t v\u00e0o \u00f4 vu\u00f4ng nh\u1ecf m\u00e0u xanh t\u1ea1i \u00f4 M\u00e3 kh\u00e1ch h\u00e0ng\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c. (chi ti\u1ebft t\u1ea1i M\u1ee5c 6 ph\u00eda d\u01b0\u1edbi).
\n5.6 Nh\u1eadp n\u1ed9i dung ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng
\nGiao di\u1ec7n nh\u1eadp th\u00f4ng tin \u0111\u00e3 ch\u0103m s\u00f3c:
\n\u2013 N\u1ed9i dung: N\u1ed9i dung ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n ghi nh\u1eadn l\u1ea1i l\u1ecbch s\u1eed
\n\u2013 Lo\u1ea1i ph\u1ea3n h\u1ed3i: Ghi nh\u1eadn l\u1ea1i lo\u1ea1i ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1ed1ng k\u00ea
\n\u2013 Ng\u00e0y CS k\u1ebf ti\u1ebfp: \u0110\u1eb7t l\u1ecbch ch\u0103m s\u00f3c k\u1ebf ti\u1ebfp cho \u0111\u01a1n h\u00e0ng n\u00e0y. N\u1ebfu kh\u00f4ng ch\u0103m s\u00f3c n\u1eefa th\u00ec t\u00edch v\u00e0o n\u00fat \u2026..
\n\u2013 Danh s\u00e1ch trong grid: hi\u1ec3n th\u1ecb to\u00e0n b\u1ed9 n\u1ed9i dung \u0111\u00e3 ch\u0103m s\u00f3c c\u1ee7a \u0111\u01a1n h\u00e0ng n\u00e0y.
\nSau khi nh\u1eadp v\u00e0 ch\u1ecdn c\u00e1c th\u00f4ng tin k\u00edch n\u00fat Ghi \u0111\u1ec3 ho\u00e0n t\u1ea5t.
\n5.7 N\u1ed9i dung \u0111\u00e3 ch\u0103m s\u00f3c
\n\u2013 Truy c\u1eadp v\u00e0o menu tr\u00e1i \u2018N\u1ed9i dung \u0111\u00e3 ch\u0103m s\u00f3c\u2019: T\u1ea1i \u0111\u00e2y s\u1ebd hi\u1ec3n th\u1ecb to\u00e0n b\u1ed9 l\u1ecbch s\u1eed nh\u00e2n vi\u00ean \u0111\u00e3 ch\u0103m s\u00f3c. V\u1edbi l\u1ecbch s\u1eed ch\u0103m s\u00f3c n\u00e0y ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 t\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c th\u00f4ng tin nh\u00e2n vi\u00ean \u0111\u00e3 ch\u0103m s\u00f3c v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 n\u00e2ng c\u00e1o d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.
\nNVCSKH c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn l\u1ea1i c\u00e1c ti\u00eau ch\u00ed t\u00ecm ki\u1ebfm l\u1ecbch s\u1eed ch\u0103m s\u00f3c nh\u01b0 sau:
\n\u2013 User ch\u0103m s\u00f3c: L\u1ecdc c\u00e1c l\u1ecbch s\u1eed ch\u0103m s\u00f3c theo user ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng
\n\u2013 Kh\u00e1ch h\u00e0ng: L\u1ecdc l\u1ecbch s\u1eed ch\u0103m s\u00f3c c\u1ee7a \u0111\u01a1n h\u00e0ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.
\n\u2013 Th\u1eddi gian ch\u0103m s\u00f3c: Cho ph\u00e9p l\u1ecdc kho\u1ea3ng th\u1eddi gian ch\u0103m s\u00f3c \u0111\u01a1n h\u00e0ng, kh\u00e1ch h\u00e0ng c\u1ee7a user.
\n6. B\u00e1o c\u00e1o
\nC\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ecnh h\u00ecnh b\u00e1n h\u00e0ng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft, tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec3u chi ti\u1ebft h\u01a1n, NVCSKH c\u1ea7n \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft. B\u00e1o c\u00e1o doanh thu theo t\u1eebng s\u1ea3n ph\u1ea9m, ho\u1eb7c nh\u00f3m s\u1ea3n ph\u1ea9m l\u00e0 1 lo\u1ea1i b\u00e1o c\u00e1o nh\u01b0 th\u1ebf.
\nB\u00e1o c\u00e1o doanh thu theo s\u1ea3n ph\u1ea9m gi\u00fap NVCSKH x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm. N\u1ebfu 1 s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n t\u1ed1t, \u0111em l\u1ea1i nhi\u1ec1u doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 TTPP thu\u1ed1c c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng nhi\u1ec1u h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n s\u1edbm \u0111\u1ec3 c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i x\u1ea3 h\u00e0ng k\u1ecbp th\u1eddi tr\u01b0\u1edbc c\u1eadn date.
\nM\u1ed9t l\u00fd do n\u1eefa m\u00e0 NVCSKH n\u00ean theo d\u00f5i th\u01b0\u1eddng xuy\u00ean b\u00e1o c\u00e1o theo s\u1ea3n ph\u1ea9m, b\u00e1o c\u00e1o n\u00e0y gi\u00fap NVCSKH ki\u1ec3m so\u00e1t doanh thu c\u1ee7a m\u00ecnh t\u1eeb c\u1ea5p \u0111\u1ed9 danh m\u1ee5c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u00e1o c\u00e1o c\u1ea7n thi\u1ebft n\u1ebfu NVCSKH mu\u1ed1n x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.
\n6.1 Th\u1ed1ng k\u00ea m\u1eb7t h\u00e0ng theo kh\u00e1ch h\u00e0ng
\nM\u1ee5c \u0111\u00edch: Li\u1ec7t k\u00ea to\u00e0n b\u1ed9 danh s\u00e1ch m\u1eb7t h\u00e0ng \u0111\u00e3 mua c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn g\u1eedi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p.
\n
![\"z2308554708084_762d2bff74157e24fb57b4cf81b244d4\"](\"https:\/\/igaret.com\/wp-content\/uploads\/2021\/02\/z2308554708084_762d2bff74157e24fb57b4cf81b244d4.png\")
<\/a>\n6.2 Th\u1ed1ng k\u00ea kh\u00e1ch h\u00e0ng theo m\u1eb7t h\u00e0ng
\nM\u1ee5c \u0111\u00edch: Li\u1ec7t k\u00ea to\u00e0n b\u1ed9 danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 mua 1 m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3 \u2013 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u1ea5y nhanh th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3, ch\u0103m s\u00f3c v\u00e0 th\u00f4ng b\u00e1o c\u00e1c tin li\u00ean quan.
\n
![\"z2308555141615_6b9259a994a8b3a0bef029206e47d0a9\"](\"https:\/\/igaret.com\/wp-content\/uploads\/2021\/02\/z2308555141615_6b9259a994a8b3a0bef029206e47d0a9.png\")
<\/a>\n6.3 T\u1ed5ng h\u1ee3p danh s\u00e1ch kh\u00e1ch h\u00e0ng theo ng\u00e0y mua cu\u1ed1i
\nM\u1ee5c \u0111\u00edch: T\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng theo l\u1ea7n cu\u1ed1i c\u00f9ng mua h\u00e0ng ho\u1eb7c c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 ph\u1ee5c v\u1ee5 vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, l\u00ean k\u1ebf ho\u1eb7c marketing.
\n
![\"z2308555701210_abd9f9a5926b757eaee76a0e2e8ca642\"](\"https:\/\/igaret.com\/wp-content\/uploads\/2021\/02\/z2308555701210_abd9f9a5926b757eaee76a0e2e8ca642.png\")
<\/a>\nS\u1ed0 NG\u00c0Y CH\u01afA T\u01af\u01a0NG T\u00c1C: T\u1ed1i thi\u1ec3u trong v\u00f2ng 7 \u2013 10 ng\u00e0y tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng d\u00f9ng h\u1ebft \u0111\u01a1n thu\u1ed1c\/\u0111\u1ee3t \u0111i\u1ec1u tr\u1ecb ph\u1ea3i c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng (\u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng b\u1ec7nh v\u00e0 hi\u1ec7u qu\u1ea3 thu\u1ed1c\u2026). N\u1ebfu qu\u00e1 ng\u00e0y tr\u00ean, h\u1ec7 th\u1ed1ng s\u1ebd c\u1ea3nh b\u00e1o b\u1eb1ng pop-up\/nofitication.<\/p>\n
6.4 Th\u1ed1ng k\u00ea kh\u00e1ch h\u00e0ng theo ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: ng\u00e0y sinh, gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, k\u00eanh kh\u00e1ch h\u00e0ng, nh\u00f3m kh\u00e1ch h\u00e0ng, khu v\u1ef1c \u0111\u1ecba ch\u1ec9, h\u00ecnh th\u1ee9c nh\u1eadn tin mong mu\u1ed1n. QUY TR\u00ccNH X\u00c2Y CH\u0102M S\u00d3C KH\u00c1CH H\u00c0NG V\u00c0 H\u01af\u1edaNG D\u1eaaN S\u1eec D\u1ee4NG PH\u1ea6N M\u1ec0M ORACLE PH\u00c2N H\u1ec6 CH\u0102M S\u00d3C KH\u00c1CH H\u00c0NG TRONG H\u1ec6 TH\u1ed0NG TTPP D\u01af\u1ee2C PH\u1ea8M VIMEDIMEX C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u1ee9ng d\u1ee5ng Oracle v\u00e0o vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd trong chu\u1ed7i TTPP thu\u1ed1c c\u0169ng nh\u01b0…<\/p>\n","protected":false},"author":1,"featured_media":4088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/posts\/4014"}],"collection":[{"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/comments?post=4014"}],"version-history":[{"count":1,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/posts\/4014\/revisions"}],"predecessor-version":[{"id":4015,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/posts\/4014\/revisions\/4015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/media\/4088"}],"wp:attachment":[{"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/media?parent=4014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/categories?post=4014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igaret.com\/wp-json\/wp\/v2\/tags?post=4014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nM\u1ee5c \u0111\u00edch: Th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00ean c\u00e1c k\u1ebf ho\u1ea1ch marketing b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p theo nh\u00f3m kh\u00e1ch h\u00e0ng.
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"